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Worldatwork Exam T4 Topic 5 Question 38 Discussion

Actual exam question for Worldatwork's T4 exam
Question #: 38
Topic #: 5
[All T4 Questions]

Which of the following is a qualitative method used to obtain audience data?

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Suggested Answer: A

Contribute your Thoughts:

Dorian
24 days ago
I think C) Age and education segmentations could also be considered qualitative data.
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Tammara
1 months ago
As someone who's been in a few focus groups, I can say it's a great way to get real, unfiltered feedback. Plus, free snacks? Sign me up!
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Corrinne
4 days ago
D) Demographic data
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Delmy
4 days ago
C) Age and education segmentations
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Glendora
23 days ago
A) Focus groups
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Janessa
1 months ago
I'm not sure, but I think B) Benefits enrollment data could also be a qualitative method.
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Keith
1 months ago
Demographic data is definitely useful, but it doesn't really capture the depth and nuance that you get from focus groups. That's the way to go.
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Carmela
1 months ago
I'm not sure why benefits enrollment data would be considered a qualitative method. That's more of a quantitative data source, isn't it?
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Evangelina
10 days ago
A) Focus groups
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Casie
11 days ago
I think benefits enrollment data is more quantitative, not qualitative.
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Ethan
12 days ago
D) Demographic data
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Arlean
18 days ago
C) Age and education segmentations
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Eladia
19 days ago
B) Benefits enrollment data
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Jesusita
21 days ago
A) Focus groups
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Nada
1 months ago
Focus groups seem like the obvious choice here. You get to hear directly from the audience, not just numbers and statistics.
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Marleen
11 days ago
Demographic data is important too, it gives us a broad overview of who our audience is.
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Edward
28 days ago
Age and education segmentations can help us understand the demographics of our audience better.
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Hoa
1 months ago
Benefits enrollment data can also give us a lot of information about the audience's preferences and behaviors.
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Blair
1 months ago
I agree, focus groups provide valuable insights that you can't get from just looking at data.
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Kati
2 months ago
I agree with Francene, focus groups provide qualitative data.
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Francene
2 months ago
I think the answer is A) Focus groups.
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