Worldatwork Exam T4 Topic 5 Question 38 Discussion

Actual exam question for Worldatwork's T4 exam

Question #: 38
Topic #: 5

[All T4 Questions]

Which of the following is a qualitative method used to obtain audience data?

AFocus groups

BBenefits enrollment data

CAge and education segmentations

DDemographic data

Show Suggested Answer

Suggested Answer: A

by William at Dec 08, 2024, 08:52 AM

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Janessa

20 hours ago

I'm not sure, but I think B) Benefits enrollment data could also be a qualitative method.

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Keith

5 days ago

Demographic data is definitely useful, but it doesn't really capture the depth and nuance that you get from focus groups. That's the way to go.

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Carmela

7 days ago

I'm not sure why benefits enrollment data would be considered a qualitative method. That's more of a quantitative data source, isn't it?

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Nada

11 days ago

Focus groups seem like the obvious choice here. You get to hear directly from the audience, not just numbers and statistics.

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Hoa

2 days ago

Benefits enrollment data can also give us a lot of information about the audience's preferences and behaviors.

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Blair

5 days ago

I agree, focus groups provide valuable insights that you can't get from just looking at data.

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Kati

17 days ago

I agree with Francene, focus groups provide qualitative data.

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Francene

21 days ago

I think the answer is A) Focus groups.

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