Which research activity primarily drives product strategy instead of product design?
Product strategy is the high-level plan that defines the vision, goals, and direction of a product. Product strategy guides the development and delivery of a product that meets the needs and expectations of the customers and the business. Product strategy is primarily driven by the research activity of understanding Customers and values. This activity involves identifying and segmenting the target market, analyzing the customer needs, problems, and opportunities, defining the value proposition and the benefit hypothesis, and validating the assumptions and hypotheses with customer feedback. Understanding Customers and values helps to align the product strategy with the customer-centric mindset and the business outcomes.
Customer Centricity - Scaled Agile Framework
Product and Solution Management - Scaled Agile Framework
Using Market Research To Drive Business Strategy | PlanBeyond
Where are opportunities found in the strategic sweet spot?
Feature estimates are aggregated back into the Epic estimate as part of which artifact?
Feature estimates are aggregated back into the Epic estimate as part of the lean business case. The lean business case is a lightweight and collaborative artifact that captures the rationale, assumptions, and financial projections for an Epic. The lean business case includes the Epic value statement, which consists of the value proposition, the benefit hypothesis, and the Epic estimate. The Epic estimate is the total effort required to implement the Epic, expressed in story points. The Epic estimate is derived from the sum of the Feature estimates, which are the effort required to implement each Feature that contributes to the Epic, also expressed in story points. The Feature estimates are aggregated back into the Epic estimate as part of the lean business case to provide a realistic and data-driven projection of the cost and duration of the Epic.
Lean Business Case - Scaled Agile Framework
Feature estimates are aggregated back into the Epic estimate as part of ...
What is the most important information to communicate in a product Vision?
A product vision is a description of the future state of the product and what problems it tries to solve or what ambitions it tries to fulfill. The most important information to communicate in a product vision is how life/work will improve by using this solution. This information captures the value proposition and the benefit hypothesis of the product, which reflect the needs and expectations of the customers and the stakeholders. This information also inspires and motivates the people who work on the product, as well as the potential users of the product. This information sets the direction and the purpose of the product, and guides the development and delivery of the features and capabilities.
Vision - Scaled Agile Framework
Which aspect of whole-product thinking captures a Customer's price sensitivity?
The expected product is the aspect of whole-product thinking that captures a Customer's price sensitivity. Whole-product thinking is a framework that helps to define and deliver a complete solution that meets the Customer's needs and expectations. Whole-product thinking consists of four levels: generic product, expected product, augmented product, and potential product. The expected product is the level that includes the basic features and benefits that the Customer expects from the product, and that determines the Customer's willingness to pay for the product. The expected product reflects the Customer's price sensitivity, which is the degree to which the Customer's behavior is influenced by the price of the product.
Customer Centricity - Scaled Agile Framework
Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of ...
Pricing Sensitivity: Meaning, Calculation & Strategy | Qualtrics
Which aspect of whole-product thinking captures a Customer's price ...
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