Which aspect of the Continuous Delivery Pipeline (CDP) includes Gemba?
Gemba is a Japanese term that means ''the real place'' or ''the place where value is created''. In the context of the CDP, Gemba refers to the practice of going to the source of customer needs and feedback, and observing and learning from them. Gemba is an integral part of Continuous Exploration (CE), which is the first aspect of the CDP that drives innovation and fosters alignment on what should be built. CE involves applying Customer Centricity and Design Thinking to understand and create alignment on new development opportunities, and validating them with customers using hypothesis-driven experiments.
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