A marketing manager attempts to determine those customers most likely to purchase additional products as the result of a nation-wide marketing campaign.
The manager possesses a historical dataset (CAMPAIGN) of a similar campaign from last year.
It has the following characteristics:
Target variable Respond (0, 1)
Continuous predictor Income
Categorical predictor Homeowner(Y, N)
Which SAS program performs this analysis?
Karon
4 days ago