SAP P_SAPEA_2023 Exam Questions

The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective campaigns. 'Social Media Management' is pivotal for achieving high visibility on platforms where potential customers are most active. Reference = These capabilities should be part of Wanderlust's business architecture to support the CIO's objectives, and they are likely detailed in the SAP Reference Business Architecture content, which includes capabilities needed to execute comprehensive marketing strategies.

Starting with the current processeswill help to understand the capabilities that are needed in a new application. This will help to narrow down the field of potential applications and identify those that are most likely to meet the needs of Wanderlust.

Mapping business capabilities to these processeswill help to identify the gaps in the current capabilities and the areas where improvement is needed. This will help to ensure that the new application meets the needs of Wanderlust and addresses the issues plaguing the existing application.

Relating Wanderlust processes to industry standard processeswill help to identify applications that are already being used by other organizations. This can be a good way to ensure that the new application is compatible with other systems and that it can be easily integrated with existing systems.

The other two options, Comparing the costs of those market leading online marketing applications and Understanding the features of leading online marketing applications available in the market through product demonstrations and ranking the applications in terms of features, are not as critical at this stage. The costs of the applications can be compared once the shortlist of applications has been finalized. The features of the applications can be understood through product demonstrations once the shortlist has been finalized.

Therefore, the best course of action is to start with the current processes, map business capabilities to these processes, and identify which application(s) in the market can deliver such capabilities. This will help to narrow down the field of potential applications and identify those that are most likely to meet the needs of Wanderlust.

Here are some of the benefits of taking a process-centric approach to selecting a new marketing application:

It can help to ensure that the new application meets the needs of the business.

It can help to identify applications that are already being used by other organizations.

It can help to ensure that the new application is compatible with other systems and that it can be easily integrated with existing systems.

In order to rejuvenate the online marketing efforts with a set of employees and partners, creating a stakeholder map is the appropriate next step. A stakeholder map will help to identify and categorize all the relevant parties involved in the online marketing ecosystem, including internal and external stakeholders, their interests, influence, and the relationships between them. This artifact provides a visual representation of all stakeholders, their expectations, and requirements, which is critical for developing a targeted strategy for rejuvenation. Reference = Stakeholder mapping is a common practice in enterprise architecture to ensure that all parties affected by a project are identified and their needs are considered in the decision-making process.

Starting with the current processeswill help to understand the capabilities that are needed in a new application. This will help to narrow down the field of potential applications and identify those that are most likely to meet the needs of Wanderlust.

Mapping business capabilities to these processeswill help to identify the gaps in the current capabilities and the areas where improvement is needed. This will help to ensure that the new application meets the needs of Wanderlust and addresses the issues plaguing the existing application.

Relating Wanderlust processes to industry standard processeswill help to identify applications that are already being used by other organizations. This can be a good way to ensure that the new application is compatible with other systems and that it can be easily integrated with existing systems.

The other two options, Comparing the costs of those market leading online marketing applications and Understanding the features of leading online marketing applications available in the market through product demonstrations and ranking the applications in terms of features, are not as critical at this stage. The costs of the applications can be compared once the shortlist of applications has been finalized. The features of the applications can be understood through product demonstrations once the shortlist has been finalized.

Therefore, the best course of action is to start with the current processes, map business capabilities to these processes, and identify which application(s) in the market can deliver such capabilities. This will help to narrow down the field of potential applications and identify those that are most likely to meet the needs of Wanderlust.

Here are some of the benefits of taking a process-centric approach to selecting a new marketing application:

It can help to ensure that the new application meets the needs of the business.

It can help to identify applications that are already being used by other organizations.

It can help to ensure that the new application is compatible with other systems and that it can be easily integrated with existing systems.

To make informed decisions about the Target Application Architecture that are aligned with the strategic direction of a company, certain artifacts are necessary to ensure that there is a clear connection between the stakeholder needs, business strategy, and the architectural vision. Option A includes a Stakeholder Map, which identifies the key players and their interests; a Business Strategy Map, which outlines the strategic objectives; a Solution Strategy, which details the approach to achieve the objectives through solutions; and an Architecture Roadmap, which lays out the plan to move from the current to the future state. These artifacts together provide a comprehensive view that guides the Target Application Architecture towards aligning with the company's strategic direction.

Enterprise Architecture frameworks and methodologies that outline the use of strategic artifacts in architecture development.

Guidelines on creating architecture roadmaps that align with business strategies.