SAP C_C4H22_2411 Exam Questions

When preparing a comma-separated values (CSV) file for import into SAP Emarsys, it's essential to adhere to specific formatting guidelines to ensure data integrity and successful import processes.

B . Always use a period as the decimal separator.

For numerical data, especially floating-point numbers, SAP Emarsys mandates the use of a period (.) as the decimal separator, regardless of regional or locale-specific conventions that might use a comma (,). This standardization ensures consistent data interpretation across different systems and regions.

D . Imported files must have a newline control character in the first 265 KB.

To prevent the accidental upload of binary files and to ensure proper file processing, SAP Emarsys requires that imported CSV files contain a newline control character within the first 265 kilobytes (KB) of the file. This requirement helps the system recognize and validate the file format before processing the entire content. help.emarsys.com

Incorrect Options:

A . UTF-8 4 byte characters are allowed.

This statement is incorrect. SAP Emarsys supports UTF-8 encoding for CSV files; however, it does not allow UTF-8 4-byte characters, such as emojis. Including such characters can prevent the successful import of files. help.emarsys.com+5help.emarsys.com+5help.emarsys.com+5

C . Values are not case sensitive.

This statement is also incorrect. In SAP Emarsys, values within CSV files are case sensitive. For example, the email addresses 'example@address.com' and 'EXample@address.com' would be treated as distinct entries. help.emarsys.com

Adhering to these guidelines is crucial for the accurate and efficient import of data into SAP Emarsys, ensuring that your marketing campaigns and data analyses are based on reliable information.

SAP Emarsys supports specific databases for personalization via Relational Data:

Option A (MongoDB): Correct. MongoDB, a NoSQL database, is not supported for Emarsys personalization, which relies on SQL-based systems.

Option B: Incorrect. Microsoft SQL Server is supported.

Option C: Incorrect. Amazon Redshift is supported.

Option D: Incorrect. MySQL is supported.

The SAP Emarsys Help Portal under 'Relational Data' lists supported SQL databases, excluding MongoDB.

Testing Automation programs in SAP Emarsys:

Option C (When a program is In Design): Correct. Programs can be tested during the design phase before activation, using test contacts to simulate the flow.

Option A: Incorrect. Freezing locks the program, preventing testing.

Option B: Incorrect. Testing isn't available 'at any time'; it's restricted to design mode.

Option D: Incorrect. Pausing an active program allows edits but not full testing.

The SAP Emarsys Help Portal under 'Automation Center' specifies testing in design mode.

List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:

Option B: Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.

Option A: Incorrect. Changing profile info may update preferences but doesn't trigger a list-unsubscribe.

Option C: Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.

Option D: Incorrect. Email client links (e.g., 'Report Spam') are not managed by Emarsys as list-unsubscribes.

The SAP Emarsys Help Portal under 'Email Compliance' details the header-based list-unsubscribe process.

In the Email Basics tab of SAP Emarsys:

Option B: Correct. There's no checkbox to insert an 'Unsubscribe' link; it's automatically included in the footer for compliance, not an optional toggle.

Option A: Incorrect. You can set a custom reply-to address.

Option C: Incorrect. A custom 'From' address is configurable.

Option D: Incorrect. A 'Show Online version' link checkbox is available.

The SAP Emarsys Help Portal under 'Email Basics' confirms unsubscribe is mandatory, not optional.