Green Elk & Company is the world's leading manufacturer of agricultural and forestry machinery. The former company slogan "Elk always runs has recently been changed to "Elk feeds the world" One of Green Elk's strategic goals is to increase its revenue in the emerging markets of China, India, and other parts of Asia by 80 % within three years. This requires a new business model that caters to significantly smaller farms with limited budgets. You are the Chief Enterprise Architect and the CIO asked you to conduct interviews with the key stakeholders of Green Elk to assess the business strategy. You are planning to interview the owner of the business unit of finished goods. Which of the following sets of questions would you ask?
In order to rejuvenate the online marketing efforts with a set of employees and partners, creating a stakeholder map is the appropriate next step. A stakeholder map will help to identify and categorize all the relevant parties involved in the online marketing ecosystem, including internal and external stakeholders, their interests, influence, and the relationships between them. This artifact provides a visual representation of all stakeholders, their expectations, and requirements, which is critical for developing a targeted strategy for rejuvenation. Reference = Stakeholder mapping is a common practice in enterprise architecture to ensure that all parties affected by a project are identified and their needs are considered in the decision-making process.
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