SAP Exam C_C4H22_2411 Topic 2 Question 8 Discussion

Actual exam question for SAP's C_C4H22_2411 exam

Question #: 8
Topic #: 2

[All C_C4H22_2411 Questions]

How are list-unsubscribes generated?

AA recipient changes his or her newsletter information in the account profile.

BA recipient opts out by using the Unsubscribe link in the email header.

CA recipient opts out by using the Unsubscribe link in the email footer.

DA recipient opts out by using the Unsubscribe link provided by the email client.

Show Suggested Answer

Suggested Answer: B

List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:

Option B: Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.

Option A: Incorrect. Changing profile info may update preferences but doesn't trigger a list-unsubscribe.

Option C: Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.

Option D: Incorrect. Email client links (e.g., 'Report Spam') are not managed by Emarsys as list-unsubscribes.

The SAP Emarsys Help Portal under 'Email Compliance' details the header-based list-unsubscribe process.

by Pearly at Apr 03, 2025, 01:21 PM

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