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Salesforce Marketing Cloud Email Specialist Exam Questions
- Topic 1: Describe various send capabilities in the Email application/ Configure the appropriate marketing automation tools
- Topic 2: demonstrate appropriate and effective subscriber acquisition methodologies/ Configure segmentation tools to accurately model subscribers and data
- Topic 3: Configure and run Marketing Cloud ad hoc and automated reports/ Recommend Marketing Cloud tools to use when preparing an email for send
- Topic 4: Create and customize an email message to meet a customer's need/ Describe the steps involved to analyze the performance results
- Topic 5: Evaluate the elements and techniques of email marketing to design an effective email campaign/ Determine how to import data into Marketing Cloud as per best practices
- Topic 6: Send and deploy an email campaign to meet the customer requirement/ apply best practices of communicating with a population
- Topic 7: Explain the different metrics available for email campaigns and what each one means/ Given an email message design, determine the correct use of Approvals
- Topic 8: Differentiate elements of an email that can impact message deliver ability/ Recommend email design best practices to implement
- Topic 9: Set up Subscriber Lists and Data Extensions in the Marketing Cloud/ Recognize situations where legal compliance may be an issue during an email campaign
Free Salesforce Marketing Cloud Email Specialist Exam Actual Questions
Note: Premium Questions for Marketing Cloud Email Specialist were last updated On Nov. 09, 2024 (see below)
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
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