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Salesforce Marketing Cloud Email Specialist Exam Questions
- Topic 1: Email Marketing Best Practices: This topic assesses the ability to design impactful email marketing strategies tailored to customer needs. Salesforce email marketing professionals will evaluate elements that influence deliverability and demonstrate effective subscriber acquisition and retention techniques. Excelling here ensures you can design email programs that resonate with audiences while meeting business goals.
- Topic 2: Content Creation and Delivery: Showcase your expertise in creating and managing email campaigns that align with customer requirements. Salesforce email marketing professionals will configure sending processes, customize email content, and manage campaign assets.
- Topic 3: Marketing Automation: Aspiring email marketing professionals demonstrate their ability to automate marketing processes using Marketing Cloud. You will build Automation Studio and Journey Builder solutions based on customer scenarios. Success in this topic highlights your proficiency in implementing efficient workflows that enhance customer engagement.
- Topic 4: Subscriber and Data Management: Your knowledge of data-driven marketing will shine as you set up Data Extensions, import subscriber data, and configure segmentation tools. This topic evaluates the ability of Salesforce email marketing professionals to model subscriber data and troubleshoot issues, ensuring precise and effective audience targeting.
- Topic 5: Insights and Analytics: In this topic, you will analyze results, configure automated reports, and recommend Einstein products for deeper insights. Mastery here confirms your analytical prowess and strategic decision-making skills in email marketing.
Free Salesforce Marketing Cloud Email Specialist Exam Actual Questions
Note: Premium Questions for Marketing Cloud Email Specialist were last updated On Dec. 12, 2024 (see below)
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
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