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Salesforce Marketing Cloud Consultant Exam Questions

Exam Name: Salesforce Certified Marketing Cloud Consultant
Exam Code: Marketing Cloud Consultant
Related Certification(s): Salesforce Marketing Cloud Consultant Certification
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Marketing Cloud Consultant practice questions in our database: 156 (updated: Nov. 07, 2024)
Expected Marketing Cloud Consultant Exam Topics, as suggested by Salesforce :
  • Topic 1: Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution
  • Topic 2: Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
  • Topic 3: Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
  • Topic 4: Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
  • Topic 5: Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
  • Topic 6: Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
  • Topic 7: Articulate How Data Construct will Drive One-to-One Messaging and Content/ Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
  • Topic 8: Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration/ Compare and Contrast Triggered and Scheduled Interactions
  • Topic 9: Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales/Service Cloud and Marketing Cloud
  • Topic 10: Summarize Send Logs, Including When/Why to Use it and How to Create and Manage/ Summarize Send Logs, Including When/Why to Use it and How to Create and Manage
  • Topic 11: Understand How Sales/Service Cloud Data in the Marketing Cloud Can be Segmented/ Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
  • Topic 12: Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)
  • Topic 13: Understand Available Data Types, Retention, and Template Options When Building a Data Extension/ Implications of a System Being Database of Record
  • Topic 14: Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL)/ Understand How Cardinality Impacts Data Modeling
  • Topic 15: Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder/ Explain the Role and Capabilities Within Contact Builder
  • Topic 16: Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)
  • Topic 17: Explain the Various Ways to Individualize Email Content/ Explain Various Marketing Cloud Email Technologies
  • Topic 18: Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows Function
Disscuss Salesforce Marketing Cloud Consultant Topics, Questions or Ask Anything Related
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Adrianna

4 hours ago
I aced the Salesforce Certified Marketing Cloud Consultant exam, and Pass4Success practice questions played a big role. One question that puzzled me was about configuring messaging settings. It asked how to set up a preference center for email subscriptions. I wasn't confident, but I passed anyway.
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Lavelle

7 days ago
Heads up! The exam covers email deliverability in depth. Make sure you understand factors affecting inbox placement and sender reputation.
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Beula

10 days ago
Salesforce Marketing Cloud Consultant certified! Pass4Success's exam dumps were incredibly helpful. Couldn't have done it without them.
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Veronika

14 days ago
Happy to share that I passed the Salesforce Marketing Cloud Consultant exam! The Pass4Success practice questions were spot on. There was a question about data modeling that asked how to design a relational data model for a complex marketing campaign. I was unsure, but I still succeeded.
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Mignon

27 days ago
Just passed the Salesforce Certified Marketing Cloud Consultant exam! Thank you Pass4Success for the great prep materials. Be ready for questions on journey builder strategy and best practices.
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Percy

28 days ago
I passed the Salesforce Certified Marketing Cloud Consultant exam, thanks to Pass4Success practice questions. One challenging question was about integrating Marketing Cloud with Sales Cloud. It asked which API to use for real-time data synchronization. I had to guess, but it didn't stop me from passing!
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Devora

1 months ago
Whew, that exam was tough! Grateful for Pass4Success - their materials were a lifesaver. Passed on my first try!
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Jaime

1 months ago
Glad to help! Pass4Success is great for quick, relevant prep. Remember to apply these concepts to real-world scenarios for the best results. Good luck!
upvoted 0 times
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Joye

1 months ago
Just cleared the Salesforce Marketing Cloud Consultant exam! The Pass4Success practice questions were a lifesaver. There was a tricky question on configuring the account settings for a multi-business unit setup. It asked about the best practices for managing user permissions across different units. I wasn't entirely sure, but I still made it through.
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Brande

2 months ago
Thanks for all the tips! Pass4Success really helped me prepare efficiently for this exam.
upvoted 0 times
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Mammie

2 months ago
I recently passed the Salesforce Certified Marketing Cloud Consultant exam, and I must say, the Pass4Success practice questions were incredibly helpful. One question that stumped me was about setting up the data model for a new client. It asked how to best structure data extensions for optimal performance and scalability. Despite my uncertainty, I managed to pass!
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Katina

2 months ago
Just passed the Salesforce Marketing Cloud Consultant exam! Thanks Pass4Success for the spot-on practice questions. Saved me so much time!
upvoted 0 times
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Veronika

3 months ago
Passing the Salesforce Certified Marketing Cloud Consultant exam was a great achievement for me, and I couldn't have done it without the help of Pass4Success practice questions. One question that I found challenging was related to determining what additional information is needed to design a recommended solution based on a set of business requirements. It required me to carefully analyze the requirements and think about the best approach to meet the client's needs.
upvoted 0 times
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Romana

3 months ago
Passed the Marketing Cloud Consultant exam with flying colors! AMPscript was a significant area. Prepare for questions on personalization techniques and dynamic content creation. Make sure you understand the syntax and common use cases. Grateful to Pass4Success for providing relevant practice questions that helped me master these concepts quickly.
upvoted 0 times
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Noelia

4 months ago
My experience taking the Salesforce Certified Marketing Cloud Consultant exam was intense, but I managed to pass with the help of Pass4Success practice questions. One question that I remember was about probing for additional information needed to recommend an appropriate solution based on a list of branding and creative strategies. It required me to think about how to tailor the solution to meet specific branding goals and creative strategies.
upvoted 0 times
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Sherill

4 months ago
Successfully completed the Marketing Cloud Consultant certification! Data management was crucial. Be ready for scenarios on data extensions and subscriber key strategy. Focus on understanding how to structure data for effective segmentation and personalization. Pass4Success's exam prep materials were invaluable for covering all these topics efficiently.
upvoted 0 times
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Tennie

5 months ago
Just passed the Salesforce Certified Marketing Cloud Consultant exam! Be prepared for questions on Journey Builder, focusing on entry sources and decision splits. Study the various data extension types and their use cases. Thanks to Pass4Success for providing relevant practice questions that helped me prepare efficiently!
upvoted 0 times
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Georgiann

5 months ago
I recently passed the Salesforce Certified Marketing Cloud Consultant exam with the help of Pass4Success practice questions. The exam was challenging, but the practice questions really helped me understand the key concepts and prepare effectively. One question that stood out to me was related to providing additional information needed to design a recommended solution based on a set of business requirements. It required critical thinking and a deep understanding of the topic.
upvoted 0 times
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Osvaldo

5 months ago
Just passed the Salesforce Certified Marketing Cloud Consultant exam! A key topic was Journey Builder. Expect questions on configuring entry sources and decision splits. Study the different entry modes and how to optimize customer journeys. Thanks to Pass4Success for the spot-on practice questions - they really helped me prepare quickly!
upvoted 0 times
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Free Salesforce Marketing Cloud Consultant Exam Actual Questions

Note: Premium Questions for Marketing Cloud Consultant were last updated On Nov. 07, 2024 (see below)

Question #1

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

Reveal Solution Hide Solution
Correct Answer: A

To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5


Question #2

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.

What could be causing this?

Reveal Solution Hide Solution
Correct Answer: D

The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5


Question #3

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.

What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

Reveal Solution Hide Solution
Correct Answer: D

To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5


Question #4

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? Choose 2 answers

Reveal Solution Hide Solution
Correct Answer: B, C

Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:

Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.

Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.

Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5


Question #5

Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

Reveal Solution Hide Solution
Correct Answer: B

To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use Distributed Marketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5


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