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Salesforce Marketing Cloud Advanced Cross Channel Exam Questions
- Topic 1: Cross-Channel Journey Strategy: This topic relates to what is the journey of a customer and how it is planned to achieve marketing goals using different channels and data.
- Topic 2: Journey Orchestration: This section tests the ability to use Marketing Cloud and related tools to improve and enhance the journey of consumers. Moreover, it also helps to utilize triggers with exit parameters. Data Management and Audiences: This section includes the utilization of Marketing Cloud's Data Management Platform (DMP) to streamline consumer information. Also, it relates to comprehending various segments of customers.
- Topic 3: Marketing Automation: This section focuses on the formation of automation programs. It also involves testing the utilization of the Marketing cloud automation attributes and using features and data extensions.
- Topic 4: Personalization: This section deals with the utilization and customization of the Marketing Cloud across various channels. Also deals with utilizing dynamic content, Einstein Predictive Intelligence, and AMPscript, etc.
- Topic 5: Marketing Cloud Connect: This section deals with the incorporation of Marketing Cloud with other tools by Salesforce. It also covers the Marketing Cloud Connect and SOAP API.
- Topic 6: Reporting and Analytics: This section discusses the utilization of the reporting in Marketing Cloud to foster marketing plans.
Free Salesforce Marketing Cloud Advanced Cross Channel Exam Actual Questions
Note: Premium Questions for Marketing Cloud Advanced Cross Channel were last updated On Nov. 20, 2024 (see below)
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
Where would you add a topic profile
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.
Where would you set a threshold limit in social studio
To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.
Where would you add a topic profile
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
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