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Salesforce Marketing Cloud Account Engagement Specialist Exam Questions
- Topic 1: Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.
- Topic 2: Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
- Topic 3: Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
- Topic 4: Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
- Topic 5: Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
- Topic 6: Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.
Free Salesforce Marketing Cloud Account Engagement Specialist Exam Actual Questions
Note: Premium Questions for Marketing Cloud Account Engagement Specialist were last updated On Mar. 21, 2025 (see below)
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?
What must be created using the classic email builder in order to send an autoresponder?
An autoresponder is a type of email that is automatically sent to a prospect when they perform a specific action, such as filling out a form, downloading a file, or registering for an event. To send an autoresponder, a marketer must create an email template using the classic email builder in Marketing Cloud Account Engagement. An email template is a reusable email design that can be customized with dynamic content and personalization. A test email, a one-to-one email, and a list email are not suitable for sending an autoresponder, as they are either not reusable, not automated, or not personalized. Reference: : Create an Autoresponder Email
What is a behavior of conditional completion actions?
Conditional completion actions in Pardot allow for a more targeted approach in executing actions based on specific criteria met by prospects. A key behavior of these actions is that both standard (apply to all prospects) and conditional (apply only if certain conditions are met) completion actions can coexist on the same marketing asset. This dual functionality enhances the asset's ability to engage with different segments of the audience differently, based on their interactions or demographic information, thus allowing for more personalized and effective marketing tactics.
What is the difference between an email template and an email content record in the enhance email experience?
The key difference between an email template and an email content record in the enhanced email experience within Pardot lies in their usability across different Salesforce platforms. An email template, once created in Pardot, can be utilized by users across Pardot, Sales Cloud, and Service Cloud. This allows for a consistent messaging and branding experience across various customer-facing platforms within the Salesforce ecosystem. In contrast, an email content record in Pardot is specific to Pardot and designed for use within the platform's email marketing campaigns, focusing on specific layouts and elements tailored to Pardot's capabilities.
The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?
To ensure that emails are sent at the optimal time for each prospect on a global scale, Pardot administrators should utilize the Einstein Send Time Optimization feature. This capability, part of Salesforce Pardot's Einstein suite of AI tools, leverages machine learning to analyze each prospect's engagement history and predict the most effective time to send emails. This analysis considers various factors including past open and interaction times to tailor email delivery schedules individually. By enabling this feature, marketers can significantly increase the likelihood of their emails being opened and acted upon, optimizing campaign effectiveness across different time zones and individual prospect behaviors. This targeted approach helps in maximizing engagement by delivering emails when prospects are most likely to be attentive and responsive.
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