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Salesforce Marketing Cloud Account Engagement Specialist Exam Questions

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code: Marketing Cloud Account Engagement Specialist
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Account Engagement Specialist practice questions in our database: 304 (updated: Apr. 16, 2025)
Expected Marketing Cloud Account Engagement Specialist Exam Topics, as suggested by Salesforce :
  • Topic 1: Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
  • Topic 2: Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
  • Topic 3: Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
  • Topic 4: Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
  • Topic 5: Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
  • Topic 6: Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Disscuss Salesforce Marketing Cloud Account Engagement Specialist Topics, Questions or Ask Anything Related

Leonor

23 days ago
Pass4Success's questions were spot on! Just became a certified Salesforce Tammyeting Cloud Account Engagement Specialist.
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Tammy

2 months ago
What a relief to pass! Pass4Success made my exam prep so much easier and faster.
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Fabiola

3 months ago
Feeling accomplished! Passed the Salesforce exam thanks to Pass4Success's efficient study resources.
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Candida

3 months ago
I am proud to say that I passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam. Pass4Success practice questions were a great resource. One challenging question was about configuring Account Engagement forms and form handlers. It asked how to set up a form handler to capture custom fields. I had to guess, but it worked out.
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Salina

4 months ago
Pass4Success nailed it with their practice materials. Just aced the Salesforce exam!
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Lisha

4 months ago
Happy to share that I passed the Salesforce Marketing Cloud Account Engagement Specialist exam. The practice questions from Pass4Success were invaluable. There was a tricky question on email marketing that asked about the best practices for A/B testing email campaigns. I wasn't sure of the answer, but I still passed.
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Kasandra

4 months ago
I passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, and Pass4Success practice questions were a big help. One question that threw me off was about lead management. It asked how to set up lead scoring rules based on specific engagement activities. I had to think on my feet.
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Salena

5 months ago
Couldn't have passed without Pass4Success. Their exam questions were so relevant!
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Annabelle

5 months ago
Excited to announce that I passed the Salesforce Marketing Cloud Account Engagement Specialist exam! The practice questions from Pass4Success were spot on. There was a tough question on Engagement Studio that asked about setting up a complex engagement program with multiple paths. I wasn't entirely confident, but I still passed.
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Beatriz

5 months ago
I successfully passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, and Pass4Success practice questions played a crucial role. One question that puzzled me was about tracking visitors and prospects. It asked how to differentiate between a visitor and a prospect in the system. I had to make an educated guess.
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Tresa

6 months ago
Proud new Salesforce Certified Marketing Cloud Account Engagement Specialist here! Pass4Success was a lifesaver for last-minute prep.
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Luisa

6 months ago
Passing the Salesforce Marketing Cloud Account Engagement Specialist exam was a great achievement for me. The practice questions from Pass4Success were incredibly helpful. There was a question on administration that asked about setting up user roles and permissions in Account Engagement. I wasn't 100% sure, but I still managed to pass.
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Adelle

6 months ago
I am thrilled to share that I passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam. Thanks to Pass4Success, I was well-prepared. One challenging question was about configuring Account Engagement forms to capture specific lead information. It asked which fields are essential for lead qualification, and I had to think hard about it.
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Kirk

7 months ago
Phew! That exam was tough, but I made it through. Pass4Success really helped me prepare quickly.
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Elmer

7 months ago
Thanks! I'll definitely check out Pass4Success for some last-minute practice. Appreciate all your help!
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Maynard

7 months ago
Just cleared the Salesforce Marketing Cloud Account Engagement Specialist exam! Pass4Success practice questions were a lifesaver. There was a tricky question on email marketing that asked about the optimal frequency for sending engagement emails to avoid spam filters. I had to guess, but it worked out in the end.
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Gary

7 months ago
Happy to help! Just remember to stay calm during the exam and trust your knowledge. You'll do great!
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Cyndy

7 months ago
I recently passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, and I couldn't have done it without the practice questions from Pass4Success. One question that stumped me was about the best practices for managing leads in Account Engagement. It asked how to prioritize leads based on their engagement history and score. I wasn't entirely sure, but I still managed to pass!
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Nell

8 months ago
Just passed the Salesforce Marketing Cloud Account Engagement Specialist exam! Thanks Pass4Success for the spot-on practice questions.
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Val

8 months ago
Passing the Salesforce Certified Marketing Cloud Account Engagement Specialist exam was a great achievement for me, and I couldn't have done it without the help of Pass4Success practice questions. The topic of Visitors and Prospects was crucial in my exam preparation, especially understanding the relationship between visitors and prospects and how Prospect Audits can guide the appropriate plan of action. One question that I recall from the exam was about the usage of Prospect Audits in determining the next steps for engaging with prospects.
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Adelina

9 months ago
My exam experience for the Salesforce Certified Marketing Cloud Account Engagement Specialist exam was successful, thanks to the practice questions provided by Pass4Success. I found the topic of Administration particularly helpful in understanding how to create, edit, and map fields, as well as the capabilities of the Account Engagement Recycle Bin. One question that I remember from the exam was about the relationship between Account Engagement and Salesforce, which required a deep understanding of the topic.
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Phil

9 months ago
Success! Salesforce Marketing Cloud Account Engagement Specialist certified. Pass4Success, your relevant questions made all the difference. Quick and effective prep!
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Steffanie

10 months ago
Passed my Salesforce Marketing Cloud exam today! Pass4Success's questions were right on target. Thanks for the time-saving prep!
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Filiberto

10 months ago
Reporting and ROI analysis were crucial exam topics. You might encounter questions about creating custom reports and interpreting marketing campaign performance metrics. Focus on understanding how to measure the effectiveness of different marketing channels and calculate ROI. Pass4Success materials were instrumental in my exam success.
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Adell

10 months ago
I passed the Salesforce Certified Marketing Cloud Account Engagement Specialist exam with the help of Pass4Success practice questions. The exam was challenging but I felt well-prepared thanks to the practice questions. One question that stood out to me was related to the relationship between visitors and prospects, and how Prospect Audits can be used to determine the appropriate plan of action.
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Horace

10 months ago
Salesforce certified! Pass4Success's exam questions were incredibly helpful. Couldn't have done it without their efficient prep materials.
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Sabra

11 months ago
Just passed the Salesforce Marketing Cloud Account Engagement Specialist exam! Thanks Pass4Success for the spot-on practice questions. Saved me weeks of prep time!
upvoted 0 times
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Shalon

12 months ago
Phew! Aced the Salesforce exam. Pass4Success's materials were a lifesaver. Covered all the right topics in record time.
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Free Salesforce Marketing Cloud Account Engagement Specialist Exam Actual Questions

Note: Premium Questions for Marketing Cloud Account Engagement Specialist were last updated On Apr. 16, 2025 (see below)

Question #1

How do you use an automation rule to opt out prospects?

Reveal Solution Hide Solution
Correct Answer: A

You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects. Reference: [Automation Rules], [Opt Out Prospects]


Question #2

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.

What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

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Question #3

The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.

Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

Reveal Solution Hide Solution
Correct Answer: C

To test emails before sending them, the marketing team can use thetest listfeature in the testing tab of the email flow. This feature allows them to send test emails to a list of approved users who can view the links and variable tags as prospects will see them. The test list can be created in Marketing Cloud Account Engagement and added to the testing tab of the email flow. Reference: [Marketing Cloud Account Engagement Test List]


Question #5

How can you delete a prospect?

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Correct Answer: D

You can delete a prospect through the prospect table actions. The prospect table is a list of all the prospects in your Marketing Cloud Account Engagement account, which you can access by navigating to Prospects > Prospect List. From there, you can select one or more prospects and click on the Tools button to see the available actions. One of the actions is Delete, which will permanently remove the selected prospects from your Marketing Cloud Account Engagement account. You can also delete a single prospect by clicking on their name and then clicking on the Delete button on their record.

Answer A is incorrect because you cannot delete a prospect through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer B is incorrect because you cannot delete a prospect through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer C is incorrect because you can delete prospects, as explained above. Reference:Prospect List, [Delete Prospects], [Completion Actions], [Automation Rules]



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