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Salesforce B2C Solution Architect Exam Questions
- Topic 1: Discovery and Customer Success: This topic equips solution architects to master customer engagement by planning agendas, gathering and documenting requirements, and crafting designs tailored to scenarios. It emphasizes product selection based on Salesforce's capabilities and validates B2C architecture by addressing systems of record, key objects, and risks. Additionally, the topic enhances skills to recommend implementation approaches, articulate relative effort, and manage dev-ops lifecycles in multi-cloud environments to meet change management objectives.
- Topic 2: Functional Capabilities and Business Value: Solution architects gain expertise in aligning Salesforce B2C products to customer requirements, showcasing seamless consumer journeys across marketing, purchasing, servicing, and loyalty. This topic further demonstrates optimizing post-purchase experiences in multi-cloud solutions, delivering outstanding customer satisfaction by leveraging Salesforce's integrated capabilities.
- Topic 3: Architecture Design: This section empowers solution architects to illustrate interactions between Salesforce products and third-party systems for commerce journeys. It emphasizes analyzing processes to propose value-driven customer experiences, recommending multi-cloud strategies for personalized solutions, and addressing data security and residency requirements with impact-conscious implementation plans.
- Topic 4: Data Models and Management: The focus here is on articulating Commerce object relationships, integrating systems for prioritized business objectives, and employing Salesforce privacy management features. Solution architects also gain the expertise to extend standard data models for high-volume processing, navigate system limitations, and implement best practices for data migration strategies using Salesforce tools.
- Topic 5: Integration: This topic prepares solution architects to design multi-cloud integrations, recognizing OOTB features, system constraints, and the need for custom solutions. It delves into recommending integration patterns suited to data volumes, latency, and compliance requirements, while demonstrating secure methods to connect Service Cloud, B2C Commerce, and Marketing Cloud environments using APIs and protocols.
Free Salesforce B2C Solution Architect Exam Actual Questions
Note: Premium Questions for B2C Solution Architect were last updated On Dec. 15, 2024 (see below)
universal Containers (DC) is seeing an increased volume of customers browsing for higher-value items across multiple brands and longer cons/deration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process'
Choose 2 answers
Working with stakeholders to create a customer journey map that improves conversions and running reports on the value of cart items and time since the last activity are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process. A customer journey map is a visual representation of the steps and interactions that a customer goes through when engaging with a company or brand. It can help identify pain points, opportunities, and best practices for improving conversions. Running reports on the value of cart items and time since the last activity can help analyze the shopping behavior and preferences of customers, as well as identify potential reasons for cart abandonment.
Universal Containers (UC) is sending Invoice data from an external ERP system into their Salesforce org. Management is worried about data storage in their org, and after some analyses, they have identified the ERP Invoice records responsible for over 40% of the data storage. Their current business process does not require a Salesforce user to edit these records, so they can be read-only.
What recommendation should a Solution Architect make in order to reduce the storage size in Salesforce and still be able to access the ERP Invoice records in Salesforce?
A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Cloud.
What should a Solution Architect recommend to meet their needs?
Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing Cloud Connect is the option that a Solution Architect should recommend to meet the university's needs. Marketing Cloud allows the university to create and execute personalized marketing campaigns across various channels and audiences. Multiple business units enable the university to have separate sub-accounts for each branded school or department, with different permissions, settings, and content. Multiple existing Salesforce orgs allow the university to maintain their existing finances, business processes, and strategies for each college or school. Marketing Cloud Connect enables the integration between Marketing Cloud and Salesforce orgs, allowing for data synchronization, cross-cloud reporting, and journey activation.
Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.
What is a next step a Solution Architect should suggest to provide UC the kind of understanding they are looking for"?
Choose 1 answers
A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers
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