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Salesforce Exam User Experience Designer Topic 4 Question 72 Discussion

Actual exam question for Salesforce's User Experience Designer exam
Question #: 72
Topic #: 4
[All User Experience Designer Questions]

Cloud Kicks wants to drive engagement on its website.

Which Salesforce feature should boost B2C engagement?

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Suggested Answer: A

Marketing Cloud Personalization is a Salesforce feature that can boost B2C engagement on Cloud Kicks' website.Marketing Cloud Personalization is a kind of technology solution that ingests customer engagement and profile data, then --- using machine learning and AI --- determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities1. Marketing Cloud Personalization can help Cloud Kicks to create personalized and relevant experiences for their website visitors, such as showing them products, offers, or recommendations that match their interests, needs, or behaviors.Marketing Cloud Personalization can also help Cloud Kicks to optimize their website performance, such as increasing conversions, retention, loyalty, and revenue1.

Experience Cloud is another Salesforce feature that can help Cloud Kicks to create engaging websites, but it is not the best option for boosting B2C engagement. Experience Cloud is a platform that allows users to build branded digital experiences, such as websites, portals, forums, or mobile apps, that connect customers, partners, and employees with Salesforce data and processes.Experience Cloud can help Cloud Kicks to create interactive and collaborative websites that integrate with their CRM, but it does not provide the same level of personalization and intelligence as Marketing Cloud Personalization2.

Marketing Cloud Account Engagement is a Salesforce feature that is designed for B2B marketing automation, not B2C engagement. Marketing Cloud Account Engagement, formerly known as Pardot, is a solution that helps users to generate more leads, nurture them through email campaigns, and align sales and marketing efforts.Marketing Cloud Account Engagement can help Cloud Kicks to target and engage potential business customers, but it is not suitable for engaging individual consumers on their website34.


by Nelida at Sep 16, 2024, 09:12 PM

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Stevie
29 days ago
Marketing Cloud Personalization? More like Marketing Cloud Perfection, am I right? Let's give the customers what they want, and then some!
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Kaitlyn
30 days ago
Experience Cloud all the way! It's like the Marvel Cinematic Universe for your website - a whole interconnected ecosystem of engagement.
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Shelton
1 months ago
I'm not sure, but Marketing Cloud Account Engagement seems more geared towards B2B rather than B2C. Wouldn't Experience Cloud be a better choice here?
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Wynell
4 days ago
I agree, Marketing Cloud Account Engagement seems more suited for B2B engagement.
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Gail
14 days ago
Marketing Cloud Personalization could also help personalize the experience for customers.
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Sylvia
16 days ago
I think Experience Cloud would be a better choice for driving B2C engagement.
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Lizette
1 months ago
Marketing Cloud Personalization sounds like it could be a good fit. Personalized experiences are crucial for driving engagement these days.
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Benedict
5 days ago
Let's try Marketing Cloud Personalization first and see how it goes.
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Anglea
15 days ago
Marketing Cloud Account Engagement might be worth looking into as well.
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Lettie
23 days ago
I think Experience Cloud could also help drive engagement.
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Merilyn
26 days ago
I agree, personalized experiences really make a difference.
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Vannessa
1 months ago
I think Experience Cloud would be the best option to boost B2C engagement for Cloud Kicks. It's designed specifically for building customer-facing portals and communities.
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Brandon
15 days ago
Let's go with Experience Cloud to drive more engagement on the website.
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Laquanda
21 days ago
I agree, it's perfect for creating customer-facing portals.
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Karan
26 days ago
Experience Cloud is a great choice for boosting engagement.
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Wynell
2 months ago
But personalization can help tailor the website experience for each individual user, increasing engagement.
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Shay
2 months ago
I disagree, I believe Experience Cloud would be more effective for boosting engagement.
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Wynell
2 months ago
I think Marketing Cloud Personalization would be the best option.
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