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Salesforce Exam Salesforce Marketing Associate Topic 5 Question 28 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam
Question #: 28
Topic #: 5
[All Salesforce Marketing Associate Questions]

Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers.

What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

Show Suggested Answer Hide Answer
Suggested Answer: C

To meet CAN-SPAM Act requirements, Cloud Kicks' marketing campaigns must include the sender's valid physical postal address in every email send. This requirement is part of the regulations aimed at providing transparency and accountability in email marketing, allowing recipients to know who is communicating with them and how they can stop receiving unwanted emails if they choose to.

Including a physical mailing address in emails not only complies with legal requirements but also helps build trust with recipients by ensuring that the business is established and reachable. This detail is typically included in the footer of the email, alongside other compliance elements such as an unsubscribe link and a clear explanation of why the recipient is receiving the email.


Contribute your Thoughts:

Krissy
9 days ago
I'm going with C. The physical address is crucial, even if it's just the company headquarters. Gotta follow those regulations!
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Kate
17 days ago
C is the right answer. Who even reads those privacy policies anyway? Just give me the address!
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Dong
18 days ago
I think the email should also include a URL link to privacy standards to ensure customers know how their data is being used.
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Herman
18 days ago
Definitely C. CAN-SPAM requires a valid physical postal address in the email.
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Brendan
23 days ago
I think the answer is C. The physical mailing address is a CAN-SPAM requirement to include in the email sends.
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Helga
2 days ago
C) Physical mailing address
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Tula
11 days ago
B) URL link to privacy standards
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Pearlene
14 days ago
A) Transactional Send Classification
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Rosendo
26 days ago
I agree with Roselle. Including a physical mailing address shows transparency and helps build trust with customers.
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Roselle
1 months ago
I think the email needs to include a physical mailing address to meet CAN-SPAM requirements.
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