Salesforce Exam Salesforce MarketingAssociate Topic 3 Question 9 Discussion

Actual exam question for Salesforce's Salesforce MarketingAssociate exam

Question #: 9
Topic #: 3

[All Salesforce MarketingAssociate Questions]

The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.

What should a marketing associate use to retrieve this information?

AAnalytics Builder Reports

BIntelligence Reports Email Dashboard

CJourney Analytics in Journey Builder

Show Suggested Answer

Suggested Answer: A

To easily report the average open rate across all email sends from journeys within a specific timeframe, such as a month, a marketing associate at Cloud Kicks should utilize Analytics Builder Reports in Salesforce Marketing Cloud. Analytics Builder offers a suite of reporting and analysis tools, including pre-built and customizable reports that can aggregate performance metrics across multiple sends and journeys.

By accessing and configuring the appropriate reports within Analytics Builder, the associate can compile and analyze email engagement metrics, such as open rates, to gain insights into the overall performance of their email marketing efforts over the designated period.

by Brock at Apr 08, 2024, 09:38 AM

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Blythe

6 months ago

Forget the reports, I'm just here for the free kicks from Cloud Kicks. Oh, the question? C, I guess?

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Tayna

6 months ago

This is easy, folks. Option C is the way to go. Who needs a dashboard when you've got Journey Analytics?

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Vince

5 months ago

I agree, Journey Analytics in Journey Builder is the way to go for this report.

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Vanda

5 months ago

Option C is definitely the best choice. Journey Analytics has all the data we need.

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Jerlene

6 months ago

I think Intelligence Reports Email Dashboard could also be helpful for reporting the average open rate.

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Louann

6 months ago

I agree with User1, Journey Analytics in Journey Builder provides more detailed insights for email sends from journeys.

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Whitley

6 months ago

Hold up, is this a trick question? I'm feeling like the answer is hidden in the Journey Builder somewhere.

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Felicidad

5 months ago

C) Journey Analytics in Journey Builder

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Herman

5 months ago

A) Analytics Builder Reports

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Virgina

6 months ago

C) Journey Analytics in Journey Builder

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Felicitas

6 months ago

C) Journey Analytics in Journey Builder

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Regenia

6 months ago

B) Intelligence Reports Email Dashboard

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Gianna

6 months ago

C) Journey Analytics in Journey Builder

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Adell

6 months ago

A) Analytics Builder Reports

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Skye

6 months ago

A) Analytics Builder Reports

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Lenna

6 months ago

A) Analytics Builder Reports

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Argelia

7 months ago

I disagree, I believe Analytics Builder Reports would be more appropriate for this task.

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Glynda

7 months ago

Hmm, I'm torn between A and C. Analytics Builder Reports or Journey Analytics? Decisions, decisions.

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Ligia

6 months ago

B) Intelligence Reports Email Dashboard

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Devon

7 months ago

A) Analytics Builder Reports

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Lonna

7 months ago

I'm going with B. The Intelligence Reports Email Dashboard seems like the most straightforward solution.

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Darrin

7 months ago

Option C all the way! Journey Analytics in Journey Builder is the perfect tool for this task.

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Chantell

6 months ago

You're welcome! Let me know if you need any help navigating Journey Analytics in Journey Builder.

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Terrilyn

6 months ago

I see, thanks for the recommendation. I'll make sure to use Journey Analytics for this task.

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Alesia

6 months ago

That's true, but for specifically tracking open rates from journeys, Journey Analytics is the way to go.

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Reena

6 months ago

I think using Analytics Builder Reports could also be helpful for a broader view of email performance.

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Felix

6 months ago

I agree, it's a great way to track open rates and other key metrics.

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Jeanice

7 months ago

Yes, Journey Analytics in Journey Builder provides detailed insights into email performance.

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Georgeanna

7 months ago

Option C all the way! Journey Analytics in Journey Builder is the perfect tool for this task.

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Glenna

7 months ago

I think the marketing associate should use Journey Analytics in Journey Builder.

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Ashlyn

8 months ago

Ooh, good point. I didn't think about it that way. You're right, Journey Analytics is probably the way to go if they want to see the overall average. Plus, it'll be more in-depth and give them more insights, rather than just the high-level dashboard.

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Judy

8 months ago

Ah, but see, that's the thing - I think Journey Analytics is actually the best fit here. Sure, the Intelligence Reports are nice, but they're more focused on individual email sends. Journey Analytics is going to give you the bigger picture across all your email journeys. That's exactly what the marketing team needs.

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Jettie

8 months ago

You know, I was thinking the same thing. The Intelligence Reports dashboard is pretty slick and easy to use. Plus, you get a nice visual representation of the data. I'd be hesitant to go with the more technical Journey Analytics option if I didn't have to.

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Charlene

8 months ago

Hmm, I'm not so sure. I think B) Intelligence Reports Email Dashboard might be the way to go. That dashboard is meant to give you all the key email metrics, including open rates. It might be a bit more user-friendly than digging through Journey Analytics.

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Lovetta

6 months ago

I agree, it provides all the key email metrics we need.

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Gerri

7 months ago

I think B) Intelligence Reports Email Dashboard is the best option.

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Kayleigh

8 months ago

I agree, C) is probably the way to go. Analytics Builder Reports and the Intelligence Reports Email Dashboard might have the information, but Journey Analytics is specifically designed for this kind of thing. It'll be the most straightforward option.

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Dyan

8 months ago

This is a great question! The marketing team definitely needs an easy way to track the average open rate across email sends. I'm leaning towards C) Journey Analytics in Journey Builder - it seems like the most direct way to get that information.

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