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Salesforce Exam Salesforce MarketingAssociate Topic 3 Question 17 Discussion

Actual exam question for Salesforce's Salesforce MarketingAssociate exam
Question #: 17
Topic #: 3
[All Salesforce MarketingAssociate Questions]

. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.

Which setting in the email send flow controls this?

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Suggested Answer: A

In Salesforce Marketing Cloud Engagement, the Sender Profile setting within the email send flow controls the sender's name and email address that recipients see. For Northern Trail Outfitters (NTO), which uses varying sender names and addresses based on the nearest store location to each subscriber, the Sender Profile is crucial. It can be scripted or configured to dynamically change based on specific criteria, such as subscriber location, to personalize the sender information for each email send.

By ensuring the correct Sender Profile is selected or the appropriate script is included in the Sender Profile, marketing associates can activate this personalized feature for each email campaign, enhancing the relevance and personalization of their communications.


by Carey at Jul 11, 2024, 10:22 AM

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Alethea
3 months ago
I bet the real answer is hidden in the fine print. Marketing Cloud always has some tricky gotchas like that.
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Carisa
3 months ago
What is this, a pop quiz? I thought we were here to learn about marketing automation, not take a test. *laughs*
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Karima
3 months ago
You guys are overthinking this. It's definitely the From Address Management setting. That's where you control the sender addresses for your emails.
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Valentine
3 months ago
Yes, that's correct. It's important to set it up properly for the promotional emails.
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Carli
3 months ago
I think you're right. From Address Management is where we control the sender addresses.
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Slyvia
3 months ago
Nah, I think it's the Delivery Profile. That's where you configure the email delivery options, including the sender details.
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Julian
2 months ago
Yes, you're right. The Delivery Profile is where you control the sender names and addresses based on the nearest store location for each subscriber.
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Aimee
2 months ago
I agree with you, it's the Delivery Profile. That's where you set up the sender details for the promotional emails.
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Celestina
2 months ago
C) Delivery Profile
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Annamaria
3 months ago
B) From Address Management
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Louvenia
3 months ago
A) Sender Profile
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Vi
3 months ago
The Sender Profile setting seems like the obvious choice here. That's where you define the sender details for your emails, right?
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Zena
3 months ago
Lili: Makes sense. It's all about creating a more tailored and engaging experience for the subscribers.
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Marg
3 months ago
Exactly. It's important for NTO to have this feature activated to personalize the emails based on the nearest store location.
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Lili
3 months ago
So, that means the Marketing Cloud Engagement developer would need to make sure the sender names and addresses are set correctly in the Sender Profile.
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Paris
3 months ago
Yes, you're right. The Sender Profile is where you set up the sender details for your emails.
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Elden
4 months ago
Actually, I think it's Delivery Profile because that's where you control the delivery settings for the emails.
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Arletta
4 months ago
I agree with Amos, From Address Management makes more sense for this feature.
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Amos
4 months ago
I believe it's From Address Management because that's where you set the sender names and addresses.
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Tora
4 months ago
I think the setting that controls this is Sender Profile.
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