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Salesforce Exam Salesforce Marketing Associate Topic 1 Question 25 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam
Question #: 25
Topic #: 1
[All Salesforce Marketing Associate Questions]

What is used to identify unique member records?

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Suggested Answer: C

In Salesforce Marketing Cloud, the Subscriber Key is used to identify unique member records. The Subscriber Key is a unique identifier for each subscriber in the database, ensuring that each record is distinct. This key is crucial for tracking subscriber interactions and preferences across different channels and campaigns within Marketing Cloud, maintaining a unified view of the subscriber's engagement and history.

The use of a Subscriber Key enables marketers to maintain a consistent subscriber identity, even if other attributes such as email addresses change, ensuring accurate tracking and personalization.


by Teddy at Sep 17, 2024, 12:05 AM

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Ahmed
2 months ago
Haha, Subscriber Key? What is this, the 90s? Primary Key is where it's at, my dudes.
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Florinda
3 months ago
Primary Key for the win! It's the classic way to keep those member records nice and tidy.
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Dion
2 months ago
C) Subscriber Key
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Helene
2 months ago
B) Primary Key
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King
2 months ago
A) Foreign Key
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Yaeko
3 months ago
Subscriber Key? What is this, a newsletter sign-up form? Nah, Primary Key all the way, folks.
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Noelia
2 months ago
Primary Key is definitely the way to go for identifying unique member records.
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Iola
2 months ago
Subscriber Key is actually used in marketing to identify unique subscribers.
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Brittni
2 months ago
Yeah, Foreign Key is used to establish a relationship between two tables.
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Sharen
2 months ago
I agree, Primary Key is used to identify unique member records.
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Fletcher
3 months ago
The primary key is definitely the way to go for unique member records. I mean, who wants to deal with those pesky foreign keys, am I right?
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Lynsey
2 months ago
The primary key is definitely the way to go for unique member records. I mean, who wants to deal with those pesky foreign keys, am I right?
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Ariel
2 months ago
C) Subscriber Key
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Misty
2 months ago
B) Primary Key
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Herschel
2 months ago
A) Foreign Key
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Martin
3 months ago
I think Subscriber Key can also be used in some cases, but Primary Key is the most common choice.
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Lashaunda
3 months ago
I agree with Rochell, Primary Key is essential for ensuring data integrity.
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Rochell
3 months ago
B) Primary Key is used to identify unique member records.
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