Salesforce Exam Salesforce-Marketing-Associate Topic 1 Question 18 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Associate exam

Question #: 18
Topic #: 1

[All Salesforce Certified Marketing Associate Questions]

The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks.

How should an associate test if these emails are rendering properly before sending them out?

AEinstein Content Testing

BSubscriber Preview

CJourney Builder System Optimization

Show Suggested Answer

Suggested Answer: B

To ensure that promotional emails with Personalization Strings and Dynamic Content Blocks are rendering correctly before sending them out, an associate should utilize the Subscriber Preview feature in Salesforce Marketing Cloud. Subscriber Preview allows marketers to view how an email will appear to a specific subscriber, taking into account personalized content and dynamic elements based on the subscriber's data.

This feature is crucial for testing and validating the appearance and functionality of personalized and dynamic content within emails, ensuring that each recipient receives a well-crafted, personalized experience that renders correctly across different devices and email clients.

by Sarah at Jul 13, 2024, 12:15 AM

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Taryn

8 days ago

Subscriber Preview is the clear winner here. Why would I want to test my emails in some black box called Einstein Content Testing? Nah, I'll stick with the tried and true.

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Domingo

15 days ago

Journey Builder System Optimization? Sounds like a fancy way of saying 'send it out and see what happens'. I'll stick with Subscriber Preview, thanks.

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