Salesforce Exam Salesforce MarketingAssociate Topic 1 Question 1 Discussion

Actual exam question for Salesforce's Salesforce MarketingAssociate exam

Question #: 1
Topic #: 1

[All Salesforce MarketingAssociate Questions]

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.

How would NTO benefit from using multiple business units in Marketing Cloud?

ABy restricting access to NTO's brand-specific content

BBy eliminating the need for user roles and permissions

CBy limiting the creation of new items for NTO's campaigns

Show Suggested Answer

Suggested Answer: A

Using multiple business units in Marketing Cloud allows Northern Trail Outfitters (NTO) to manage its multiple divisions and brands more effectively by restricting access to brand-specific content. Each business unit can be set up to represent a different brand or division, with its own content, subscribers, and user permissions. This organizational structure ensures that marketing initiatives remain distinct and relevant to each brand, while also maintaining data integrity and security by controlling user access to specific business units and their associated content.

by Chanel at Feb 09, 2024, 09:30 AM

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Wilbert

6 months ago

And by using multiple business units, NTO can also prevent any overlap in content and ensure consistency across their brands.

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Hermila

6 months ago

Actually, with Marketing Cloud, NTO can easily manage different units and track the performance of each division separately.

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Tuyet

6 months ago

I'm not sure about that. Wouldn't it be more complicated to manage multiple business units in Marketing Cloud?

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Wilbert

6 months ago

I agree with that. It could also allow NTO to tailor their marketing strategies for each division or brand.

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Izetta

6 months ago

I'm just picturing the marketing team fighting over who gets to create the next campaign. Option C would be a nightmare!

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Teddy

6 months ago

Option A sounds like a good way to keep brand-specific content secure within each division.

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Armando

6 months ago

Yeah, it would definitely prevent chaos and confusion among the marketing team.

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Fernanda

6 months ago

I think having multiple business units would help NTO organize their campaigns better.

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Hermila

6 months ago

I think using multiple business units in Marketing Cloud could help NTO reach different target audiences more effectively.

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Laticia

6 months ago

So, using multiple business units could actually streamline their marketing efforts and make them more targeted.

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Keshia

6 months ago

I think it would also help in tracking the performance of each division more accurately.

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Kerry

6 months ago

That's a valid point. Maybe they can benefit by restricting access to brand-specific content.

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Dyan

7 months ago

Option B is just plain silly. Eliminating user roles and permissions? That's a recipe for chaos!

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Shawana

6 months ago

B) By eliminating the need for user roles and permissions

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Mendy

6 months ago

C) By limiting the creation of new items for NTO's campaigns

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Omer

6 months ago

A) By restricting access to NTO's brand-specific content

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Roosevelt

6 months ago

A) By restricting access to NTO's brand-specific content

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Laticia

7 months ago

But wouldn't it be difficult to manage content and permissions across multiple business units?

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Hassie

7 months ago

I agree with Brittney. Keeping the divisions separate in Marketing Cloud is crucial for managing their unique content and branding.

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Melda

6 months ago

I agree, it's important to maintain brand consistency across divisions.

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Melda

6 months ago

A) By restricting access to NTO's brand-specific content

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Brittney

7 months ago

Option A seems like the best choice. Restricting access to brand-specific content would help maintain control and ensure each division can focus on its own marketing initiatives.

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