Salesforce Exam Salesforce Loyalty Management Topic 1 Question 20 Discussion

Actual exam question for Salesforce's Salesforce Loyalty Management exam

Question #: 20
Topic #: 1

[All Salesforce Loyalty Management Questions]

The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.

Which two integrated Salesforce applications can facilitate this com

ASalesforce Cloud Intelligence

BSalesforce Field Service Lightning

CSalesforce Customer Data Platform

DSalesforce Marketing Cloud

Show Suggested Answer

Suggested Answer: C, D

To communicate a new Promotion to eligible Loyalty Program members, Northern Trail Outfitters can utilize integrated Salesforce applications such as:

Option C: Salesforce Customer Data Platform (CDP), which allows for the aggregation and management of customer data, enabling targeted communication based on member attributes and behaviors.

Option D: Salesforce Marketing Cloud, which offers robust email marketing and customer engagement tools. By integrating Loyalty Management data with Marketing Cloud, NTO can create personalized and targeted email campaigns to inform members about new promotions.

by Jolanda at Apr 21, 2024, 05:12 PM

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Tambra

6 months ago

True, Customer Data Platform ensures accurate targeting. Let's go with Marketing Cloud and Customer Data Platform.

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Antonio

7 months ago

What about Salesforce Customer Data Platform? It could segment and target members effectively.

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Elli

7 months ago

Haha, B) Salesforce Field Service Lightning? Really? What, are they gonna send a technician to each member's door to tell them about the new promotion? I'll go with D) Salesforce Marketing Cloud.

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Long

6 months ago

D) Salesforce Marketing Cloud

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Oliva

7 months ago

D) Salesforce Marketing Cloud

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Vivienne

7 months ago

I'd say both C) Salesforce Customer Data Platform and D) Salesforce Marketing Cloud would work well here. Gotta have a solid customer data foundation to power those marketing campaigns.

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Britt

5 months ago

With these integrated Salesforce applications, we can effectively communicate the new Promotion to our eligible members.

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Marsha

5 months ago

It's important to have a strong data foundation to drive successful marketing campaigns.

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Lindsey

5 months ago

And then use Salesforce Marketing Cloud to send targeted emails and promotions.

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Felice

6 months ago

We can use Salesforce Customer Data Platform to segment our members based on their preferences.

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Pearline

6 months ago

Agreed, combining both platforms will ensure we reach the right audience with the right message.

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Pilar

6 months ago

D) Salesforce Marketing Cloud can help us create personalized communications for the promotion.

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Corrina

6 months ago

I think C) Salesforce Customer Data Platform is essential for targeting the right members.

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Gail

7 months ago

Yes, Marketing Cloud makes sense. It's designed for customer engagement and messaging.

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Bok

7 months ago

Definitely D) Salesforce Marketing Cloud. That's the go-to solution for managing customer communications and campaigns.

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Lajuana

7 months ago

I think Salesforce Marketing Cloud could be one of the applications, right?

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Antonio

7 months ago

Yeah, I agree. It’s important to pick the right tools for efficient communication.

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Tambra

7 months ago

Interesting question. Communicating new promotions is crucial for loyalty programs.

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Garry

8 months ago

I believe it's Salesforce Marketing Cloud and Salesforce Customer Data Platform that can help with this communication.

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Rueben

8 months ago

I agree. Salesforce Marketing Cloud is definitely one of them. But I'm not sure about Salesforce Cloud Intelligence.

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Stephen

8 months ago

I think the two integrated Salesforce applications that can facilitate this communication are Salesforce Cloud Intelligence and Salesforce Marketing Cloud.

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