Prioritizing active leads quarterly is a good idea, but it doesn't address the underlying issue of data quality. Gotta get that lead data in tip-top shape first!
Redesigning the lead conversion process could help, but it seems like a bigger undertaking. Focusing on filling in the gaps in the existing data is a more straightforward solution.
I think the best option here is to review and update the missing lead information. That's the most direct way to improve the quality of the data in the CRM system.
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