Salesforce Exam Sales Cloud Consultant Topic 3 Question 87 Discussion

Actual exam question for Salesforce's Sales Cloud Consultant exam

Question #: 87
Topic #: 3

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.

How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

AImplement Customizable Campaign Influence.

BCreate a junction object between Campaign and Opportunity.

CUse Surveys to request the information from the customer.

DMake the Primary Campaign Source required.

Show Suggested Answer

Suggested Answer: A

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

by Veronika at Apr 13, 2024, 01:29 AM

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Gregoria

7 months ago

Making the Primary Campaign Source required could ensure accurate tracking of marketing activities.

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Gerry

7 months ago

I believe using Surveys to request information from customers could provide valuable insights as well.

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Ronna

8 months ago

Ha! Option A, Customizable Campaign Influence? Sounds like something straight out of a marketing wizard's playbook. I'll stick with the tried and true methods, thank you very much.

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Hermila

6 months ago

I agree, it would provide a clear link between the campaigns and the resulting sales.

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Vanna

6 months ago

I think Option B, creating a junction object between Campaign and Opportunity, would be the best way to track marketing activities.

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Lauran

7 months ago

I agree, sometimes the old ways are the best ways.

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Elden

7 months ago

I agree, it seems like a more straightforward approach compared to the other options.

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Shantay

7 months ago

I think Option B, creating a junction object between Campaign and Opportunity, would be the best way to track marketing activities.

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Vesta

7 months ago

I prefer sticking with the traditional methods.

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Cammy

7 months ago

I think Option A sounds like a good idea.

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Nickole

8 months ago

But wouldn't creating a junction object between Campaign and Opportunity also be effective?

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Lamar

8 months ago

Hmm, Option C could work, but asking the customer directly? That's like trying to get a toddler to do their own taxes. Not the most reliable method, if you ask me.

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Gwenn

8 months ago

I disagree, Option B is the best choice. Creating a junction object between Campaign and Opportunity gives you more flexibility and detailed insights.

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Keva

8 months ago

I agree, creating a junction object between Campaign and Opportunity provides flexibility.

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German

8 months ago

Option D is the way to go. Making the Primary Campaign Source required is the simplest and most effective way to track marketing influence.

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Stefany

7 months ago

Surveys could be helpful, but making the Primary Campaign Source required seems more straightforward.

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Apolonia

7 months ago

Use Surveys to request the information from the customer.

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Kattie

7 months ago

That could work too. It would provide a clear link between the campaigns and the opportunities.

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Jesse

8 months ago

Create a junction object between Campaign and Opportunity.

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Brandon

8 months ago

That sounds like a good idea. It would definitely help in tracking the marketing activities.

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Marion

8 months ago

Implement Customizable Campaign Influence.

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Remona

8 months ago

Option D is the way to go. Making the Primary Campaign Source required is the simplest and most effective way to track marketing influence.

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Viola

8 months ago

I agree with that sounds like the best option to track customer influence.

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Kristal

9 months ago

I think we should implement Customizable Campaign Influence to track marketing activities.

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Yoko

9 months ago

Definitely. Making the Primary Campaign Source required is a good idea, but it's not enough on its own. You need a way to track the other influencing factors too.

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Alex

8 months ago

Make the Primary Campaign Source required.

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Melita

8 months ago

Create a junction object between Campaign and Opportunity.

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Merlyn

9 months ago

Implement Customizable Campaign Influence.

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Lai

9 months ago

I'm not sure about using Surveys to get the information from the customer. That seems like it could be unreliable, and customers might not always remember all the marketing activities that influenced them.

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Rhea

10 months ago

True, but that might be a bit more complex to set up, don't you think? Customizable Campaign Influence seems like a more straightforward solution.

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Salome

10 months ago

Yeah, but creating a junction object between Campaign and Opportunity could also work. That way, you can directly associate each campaign with the corresponding opportunity.

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Elouise

10 months ago

I agree with Sage. Customizable Campaign Influence seems like the most comprehensive solution, as it lets you attribute the sale to multiple campaigns rather than just the primary one.

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Sage

10 months ago

Hmm, this is a tricky one. I think implementing Customizable Campaign Influence would be the best way to go, as it allows you to track the impact of multiple marketing activities on a sale.

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