Salesforce Exam Pardot-Consultant Topic 5 Question 53 Discussion

Actual exam question for Salesforce's Pardot Consultant exam

Question #: 53
Topic #: 5

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

ACreate an automation rule that adds prospects to static lists to feed new programs after each entry.

BCreate dynamic content based on the 'Repeated Engagement' field for use in the emails sent in the program.

CUse rule steps to send prospects down unique paths in the program based on the 'Repeated Engagement' field value.

DUse the 'Repeated Engagement' field to both suppress prospects from the original program and add them to new programs.

Show Suggested Answer

Suggested Answer: B

by Janine at May 06, 2022, 06:58 PM

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