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Salesforce Exam Media Cloud Consultant Topic 1 Question 14 Discussion

Actual exam question for Salesforce's Media Cloud Consultant exam
Question #: 14
Topic #: 1
[All Media Cloud Consultant Questions]

Which standard media cloud advertising sales menagement component gathers live and campaign performance data?

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Suggested Answer: A, D

In the context of integrating a media plan with ad servers, certain integrations should be configured as bi-directional synchronous interfaces. These include 'Activate Campaign in Ad Server' (A) and 'Check Ad Inventory in Ad Server' (D). Synchronous interfaces ensure that actions taken in Media Cloud (like activating a campaign) are instantly reflected in the ad server, and checking ad inventory happens in real-time, providing up-to-date availability data. Reference:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/


by Jeff at Jul 03, 2024, 08:53 AM

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Erick
9 months ago
I'm not sure about option C and D, they seem more like one-way interfaces.
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Lili
9 months ago
I agree with Roxane, because activating campaign and reporting are crucial for real-time updates.
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Van
9 months ago
This is a no-brainer. A and B, easy peasy. Although, I do wonder if the ad server has a 'sarcasm' setting we can configure as well. Could be useful.
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Kristal
9 months ago
B) campaign reporting from ad server
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Loise
9 months ago
A) activate campaign in ad server
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Roxane
9 months ago
I think option A and B should be configured as bi-directional synchronous interface.
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Lynette
9 months ago
Hmm, I'd say A, B, and D. Checking the ad inventory in real-time is just as important as activating the campaign and getting the reports.
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Wayne
9 months ago
For sure, A and B are the way to go. Gotta have that tight integration with the ad server to make sure everything is running smoothly.
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Ashton
8 months ago
Agreed, those two options ensure that the media plan is closely aligned with the ad server for optimal performance.
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Cyndy
9 months ago
Definitely, activating the campaign and getting campaign reporting are crucial for a seamless integration.
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Lakeesha
10 months ago
I think options A and B should be set up as bi-directional synchronous interfaces. Activating the campaign and getting the reporting from the ad server need to happen in real-time.
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Candida
9 months ago
Yes, those two options require real-time communication for the integration to work effectively.
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Emogene
9 months ago
I agree, options A and B should definitely be configured as bi-directional synchronous interfaces.
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