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Salesforce Exam Marketing Cloud Intelligence Topic 3 Question 12 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence exam
Question #: 12
Topic #: 3
[All Marketing Cloud Intelligence Questions]

A client has provided you with sample files of their data from the following data sources:

1.Google Analytics

2.Salesforce Marketing Cloud

The link between these sources is on the following two fields:

Message Send Key

A portion of: web_site_source_key

Below is the logic the client would like to have implemented in Datorama:

For 'web site medium' values containing the word ''email'' (in all of its forms), the section after the ''_'' delimiter in 'web_site_source_key' is a 4 digit

number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the

following table:

Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

Show Suggested Answer Hide Answer
Suggested Answer: A

Contribute your Thoughts:

Allene
4 months ago
Option D, no doubt. Gotta love those 4-digit numbers - they're like the secret sauce of data integration!
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Donte
4 months ago
I'm going with option D. It's the most intuitive and aligns with the client's objective. Plus, it keeps the data clean and organized. Definitely the way to go!
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Malcom
3 months ago
Yes, option D is the way to go. It will ensure the data is clean and organized, making it easier to create the table the client wants.
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Georgene
4 months ago
I agree, option D seems like the most intuitive approach. It will definitely help visualize the mutual key values effectively.
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Jaime
4 months ago
Option D sounds like the best choice. It will help keep the data organized and aligned with the client's objective.
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Tammara
4 months ago
Option B is a solid choice, but I'm a bit worried about the name 'Web Analytics Site' - it just doesn't seem to fit the use case here. Maybe a more descriptive name would be better.
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Claudia
4 months ago
Great idea! Let's go with 'Email Marketing Source' for better clarity.
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Phyliss
4 months ago
That sounds more fitting for the data sources we're working with.
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Juliann
4 months ago
What about naming it 'Email Marketing Source' instead?
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Carlton
4 months ago
Option B is a good choice, but I agree, the name could be more descriptive.
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Beckie
5 months ago
Hmm, option C is interesting, but I'm not sure about that Override Media Buy Hierarchy checkbox. Feels like it might introduce some unexpected behavior.
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Quiana
5 months ago
I'm not sure, I think option B could also work by creating a custom attribute and data fusion.
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Glory
5 months ago
Option A looks good too, but I'm not sure about mapping the entire Message Key to the Custom Classification Key. Seems like we might lose some valuable information that way.
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Chau
4 months ago
Yes, that way we can maintain the important information and still achieve the client's objective. Option B seems like the way to go.
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Cammy
4 months ago
That sounds like a good idea. We can then create a Data Fusion between the new attribute and the Message Send Key for better visualization.
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Kristel
5 months ago
I agree, we need to be careful with that. Maybe Option B would be a better choice to create a Web Analytics Site custom attribute.
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Margart
5 months ago
Option A looks good too, but I'm not sure about mapping the entire Message Key to the Custom Classification Key. Seems like we might lose some valuable information that way.
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Stephanie
5 months ago
I agree with Myong, option A seems to be the most logical step to take in this scenario.
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Myong
5 months ago
I think option A is the right choice because it involves mapping the key values correctly.
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Silvana
5 months ago
I think option D is the way to go. Creating a custom attribute for the Web Analytics Site Source and then fusing it with the Message Send Key seems like the most straightforward approach.
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Gladys
5 months ago
I agree, creating a custom attribute for the Web Analytics Site Source and fusing it with the Message Send Key is the way to go.
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Evan
5 months ago
Option D is definitely the best choice. It simplifies the process and makes the connection clear.
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