Ah, the joys of harmonizing fields! Option B is the way to go - clean, concise, and gets the job done. Unless, of course, you're feeling adventurous and want to create a new custom attribute called 'Offer-Matic 3000'.
I'm not sure about the 'Web Analytics Site custom attribute' mentioned in option A. Wouldn't it be better to use a Campaign custom attribute as suggested in option B? That seems more in line with the requirement.
Option B looks the most straightforward. Creating two patterns for the LinkedIn and AdRoll sources, and then a third pattern for the Campaign custom attribute in Google Analytics seems like the simplest approach.
Samira
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