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Salesforce Exam Marketing Cloud Intelligence Topic 11 Question 27 Discussion

Actual exam question for Salesforce's Marketing Cloud Intelligence exam
Question #: 27
Topic #: 11
[All Marketing Cloud Intelligence Questions]

Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.

While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

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Suggested Answer: A

Case Sensitivity Issue:

The discrepancy in the 'Clicks' value for Product Group A (10 instead of 15) likely arises from a mismatch caused by case sensitivity in the classification rules. If some data entries use different capitalization (e.g., 'Product Group A' vs. 'product group a'), the system might treat them as distinct entries, leading to incorrect aggregations.

Solution:

By unchecking the 'Case Sensitive' checkbox, the harmonization process will treat entries with different capitalization as the same value. This ensures consistent classification and resolves discrepancies in aggregated metrics like 'Clicks.'


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