Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
Hmm, tough choice. But I think Option A is the way to go. Keeping it simple with just the business unit ID seems like the most straightforward approach.
I'm going to have to go with Option C. Appending the business unit name to the link seems like the clearest way to track customer engagement across the different units.
Option B looks the most intuitive for identifying business units in the links. It includes the business unit ID, which seems like the most relevant data point.
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