Salesforce Exam Marketing Cloud Email Specialist Topic 8 Question 40 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 40
Topic #: 8

[All Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.

Which three strategies would improve their email deliverabihty?

Choose 3 answers

AExclude old or inactive email addresses.

BEnsure the spam complaint rate is between 1% and 3%.

CPurchase lists from companies that guarantee users have opted in.

DEncourage subscribers to add the company's sending domain to their contacts.

EAuthenticate email sending to distinguish it from spammers.

Show Suggested Answer

Suggested Answer: A, D, E

by Cecilia at May 07, 2022, 09:17 PM

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