Salesforce Exam Marketing Cloud Email Specialist Topic 5 Question 87 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 87
Topic #: 5

[All Marketing Cloud Email Specialist Questions]

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.

Which Journey Builder tool should they use to accomplish this?

AEinstein STO Activity

BWait Until Activity

CEngagement Split

Show Suggested Answer

Suggested Answer: B

by Reena at Jun 22, 2024, 03:10 AM

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Paris

4 months ago

I think Engagement Split would be a good option too, as it can segment subscribers based on their engagement level.

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Lindy

4 months ago

Wait Until Activity? More like 'Wait Until I Fall Asleep' activity. Let's get the party started with Engagement Split!

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Bette

3 months ago

I agree, Engagement Split is definitely more exciting than waiting around with Wait Until Activity.

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Laurene

3 months ago

Engagement Split is the way to go! Let's make those emails pop!

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Nickie

4 months ago

But Einstein STO Activity uses AI to determine the best time to send emails.

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Gwenn

4 months ago

Einstein STO Activity? Sounds like something straight out of a sci-fi movie. I'm going with it!

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Tegan

4 months ago

Engagement Split? Isn't that what happens when I forget to hit 'reply all' on an important email?

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Jeannetta

3 months ago

That sounds like a useful tool to increase engagement rates. I'll have to give it a try.

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Rozella

3 months ago

Yes, Engagement Split allows you to send emails at the best time for each subscriber based on their past behavior.

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Vallie

3 months ago

C) Engagement Split

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Thersa

3 months ago

B) Wait Until Activity

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Paris

4 months ago

A) Einstein STO Activity

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Laura

4 months ago

Wait Until Activity? Sounds like a snooze-fest. I'd go with Engagement Split - keep 'em on their toes!

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Darrin

4 months ago

I think Einstein STO Activity is the way to go. It's like having a personal assistant for each subscriber!

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Glendora

3 months ago

I think Engagement Split could also be useful to segment subscribers based on their engagement level.

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Ernestine

4 months ago

I agree, Einstein STO Activity is a game changer for personalized timing.

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Catherin

4 months ago

I disagree, I believe Wait Until Activity would be more effective.

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Nickie

4 months ago

I think the marketer should use Einstein STO Activity.

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