Salesforce Exam Marketing Cloud Email Specialist Topic 4 Question 90 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 90
Topic #: 4

[All Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

APath Optimizer

BGoogle Analytics Audience

CEinstein Engagement Scoring

Show Suggested Answer

Suggested Answer: B

by Vi at Jul 13, 2024, 07:43 AM

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Onita

5 months ago

I don't know, the 'Einstein' in Einstein Engagement Scoring sounds a bit pretentious. I'd go with the tried and true Google Analytics Audience.

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Mike

5 months ago

Einstein Engagement Scoring! That's the one, it's all about understanding customer behavior and loyalty. NTO should definitely go for that.

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Milly

5 months ago

Path Optimizer might help NTO reach a wider audience, but Einstein Engagement Scoring is more focused on loyalty.

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Alline

5 months ago

I agree, Einstein Engagement Scoring would be perfect for targeting the most loyal subscribers.

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Malinda

5 months ago

I think Google Analytics Audience could also be useful in identifying loyal customers.

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Leandro

5 months ago

Einstein Engagement Scoring! That's the one, it's all about understanding customer behavior and loyalty. NTO should definitely go for that.

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Krissy

5 months ago

I agree, Einstein Engagement Scoring is perfect for targeting loyal subscribers.

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Reuben

5 months ago

I think B) Google Analytics Audience is the best choice because it provides detailed insights.

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Derick

6 months ago

I disagree, I believe A) Path Optimizer would be more effective.

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Yoko

6 months ago

Path Optimizer? Nah, that's for optimizing website paths, not targeting loyal subscribers. Google Analytics Audience is a good option, but I'm leaning towards Einstein Engagement Scoring.

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Willow

5 months ago

True, Path Optimizer may not be the best choice for targeting loyal subscribers.

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Anglea

5 months ago

But Einstein Engagement Scoring is specifically designed for measuring engagement and loyalty.

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Elouise

5 months ago

I think Google Analytics Audience could also be useful in identifying loyal subscribers.

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Colton

5 months ago

I agree, Einstein Engagement Scoring sounds like the best tool for targeting loyal subscribers.

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Audrie

6 months ago

Wow, Michael, you must be a big fan of Albert Einstein to be so critical of the name. I think Einstein Engagement Scoring is the way to go, though.

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Milly

5 months ago

Google Analytics Audience might be useful too, but I'm leaning towards Einstein Engagement Scoring.

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Renea

5 months ago

I think Path Optimizer could also be a good option for targeting loyal subscribers.

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Lino

6 months ago

I agree, Einstein Engagement Scoring sounds like a powerful tool.

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Noel

6 months ago

I think the answer is C) Einstein Engagement Scoring.

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