Salesforce Exam Marketing Cloud Email Specialist Topic 3 Question 94 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 94
Topic #: 3

[All Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

APath Optimizer

BGoogle Analytics Audience

CEinstein Engagement Scoring

Show Suggested Answer

Suggested Answer: B

by Brendan at Sep 19, 2024, 06:58 PM

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Launa

4 months ago

As someone who's subscribed to NTO, I can say with confidence that B is the right choice. They better not send me any more coupon codes, though. I'm drowning in them!

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Lauran

4 months ago

Path Optimizer? What is this, a maze-solving competition? I'll go with B for my answer.

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Dyan

3 months ago

I agree, I'll go with Google Analytics Audience as well.

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Bernardo

3 months ago

I agree, I'll go with Google Analytics Audience as well.

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Cory

3 months ago

I'm not sure, but I think Google Analytics Audience might be a better option.

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Carlee

3 months ago

I'm not sure, but I think Google Analytics Audience might be a better option.

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Charlena

3 months ago

I think Path Optimizer is a tool to help target loyal subscribers.

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Larue

4 months ago

I think Path Optimizer is a tool to help target loyal subscribers.

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Kiley

5 months ago

I think the answer is B. Google Analytics Audience can really help NTO target their most loyal subscribers. That's where the data is!

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Audry

3 months ago

That's true, but I believe Einstein Engagement Scoring might provide more insights into customer behavior and loyalty.

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Casie

3 months ago

You make a good point. Each tool has its own strengths in targeting loyal subscribers.

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Ben

4 months ago

But don't you think Path Optimizer could also be useful in reaching out to specific segments of loyal customers?

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Britt

4 months ago

I agree, Google Analytics Audience is a powerful tool for targeting loyal subscribers.

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Peggie

5 months ago

C. Einstein Engagement Scoring sounds fancy, but I'm not sure it's the best tool for this job. Gotta keep it simple, you know?

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Magdalene

5 months ago

I personally prefer Google Analytics Audience, as it provides detailed insights on subscriber behavior.

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Brunilda

5 months ago

I agree with Anabel, Einstein Engagement Scoring can help target the most loyal subscribers effectively.

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Anabel

5 months ago

I think the best tool would be Einstein Engagement Scoring.

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