Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
Hmm, I'm not feeling too confident about any of these options. Couldn't they just use a good old-fashioned carrier pigeon to track the customer traffic? It's got a personal touch and it's environmentally friendly!
Annamaria
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