Salesforce Exam Marketing Cloud Email Specialist Topic 1 Question 47 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 47
Topic #: 1

[All Marketing Cloud Email Specialist Questions]

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."

Which two best practices should the marketer use to make the subject line more effective?

Choose 2 answers

AA/B test the effectiveness of different subjects.

BInclude information relevant to the message in the subject line.

CInclude 'RE:', 'FWD:'\ 'etc.' to get the reader's attention.

DKeep the subject text between 50 and 100 characters long.

Show Suggested Answer

Suggested Answer: A, D

by Eden at May 03, 2022, 10:04 AM

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