Salesforce Exam Marketing Cloud Email Specialist Topic 1 Question 105 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 105
Topic #: 1

[All Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

AOption A

BOption B

COption C

Show Suggested Answer

Suggested Answer: B

by Ernestine at Mar 09, 2025, 09:29 AM

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Tina

2 days ago

Why do you think it's Option B?

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Elliot

5 days ago

I disagree, I believe the correct answer is Option B.

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Rozella

13 days ago

I agree with Freida. Option B looks like the best solution to identify the business unit in each of NTO's links. It's a standard and widely used parameter.

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Freida

14 days ago

Option B seems to be the most logical choice to track customer engagement across different business units. The parameter 'utm_source' is commonly used for this purpose.

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Tina

16 days ago

I think the answer is Option A.

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