Ah, the age-old debate of security vs. convenience. I say, why not just use the CloudPagesURL function and call it a day? It's the most professional-looking option, too.
I agree with Chau. Using the CloudPagesURL function is the best approach. I can't imagine anyone would want to expose their email address or SubscriberKey in the URL. That's just asking for trouble.
The AMPscript CloudPagesURL function is definitely the way to go. It's the most secure and efficient option for creating a CTA link with personal information.
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