Salesforce Exam Marketing Cloud Consultant Topic 4 Question 77 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 77
Topic #: 4

[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.

Which solution should the consultant implement?

AA File Drop Automation with User-Initiated Send Definitions

BUser-Initiated Send Definitions with Filtered Data Extensions

CA Multi-Step Automation with User-Initiated Send Definitions

DA Multi-Step journey with Data Extension/Automation entry source

Show Suggested Answer

Suggested Answer: D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud

by Kayleigh at Jan 27, 2024, 10:14 PM

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Jimmie

6 months ago

Ah, the joys of email marketing. I bet the consultant is tempted to just throw their hands up and say, 'Use a carrier pigeon, it's easier!'

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Pamella

6 months ago

C) A Multi-Step Automation with User-Initiated Send Definitions

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Brett

6 months ago

B) User-Initiated Send Definitions with Filtered Data Extensions

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Shelba

6 months ago

A) A File Drop Automation with User-Initiated Send Definitions

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Valene

6 months ago

Hmm, I'm not sure. This question is a real head-scratcher. Maybe NTO should just send them all the emails and see who responds. That's a marketing strategy, right?

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Juan

5 months ago

C) A Multi-Step Automation with User-Initiated Send Definitions

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Mel

5 months ago

B) User-Initiated Send Definitions with Filtered Data Extensions

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Mammie

5 months ago

A) A File Drop Automation with User-Initiated Send Definitions

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Dwight

6 months ago

Option B is my pick. User-Initiated Send Definitions with Filtered Data Extensions sounds like a straightforward way to target the right subscribers and manage their engagement.

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Youlanda

5 months ago

Yeah, using filtered data extensions can really help streamline the process of managing subscriber engagement.

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Luke

6 months ago

It's important to target the right subscribers to improve the effectiveness of the campaign.

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Leontine

6 months ago

I agree, Option B seems like the most efficient choice for targeting specific subscribers.

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Goldie

6 months ago

User-Initiated Send Definitions with Filtered Data Extensions would definitely help in managing subscriber engagement.

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Clement

6 months ago

I agree, Option B seems like the best choice for targeting specific subscribers.

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Juliann

7 months ago

I'm leaning towards C. A Multi-Step Automation with User-Initiated Send Definitions could be a good solution to handle the segmentation and send logic for this campaign.

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Yen

6 months ago

I agree with you. C seems like the best option to handle the segmentation and send logic effectively.

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Verona

7 months ago

I think B could work too. User-Initiated Send Definitions with Filtered Data Extensions might help target the right users.

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Elena

7 months ago

Option D seems like the way to go. A multi-step journey with a Data Extension/Automation entry source should give NTO the control and flexibility they need to target their disengaged subscribers.

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William

6 months ago

NTO will benefit from the control and automation that Option D offers.

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Dana

6 months ago

Definitely, it provides a structured way to manage and track subscriber engagement.

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Odette

6 months ago

A multi-step journey with Data Extension/Automation entry source sounds like a strategic approach.

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Marva

6 months ago

Yes, by removing those subscribers, NTO can focus on those who are more likely to convert.

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Nikita

6 months ago

It's important to remove subscribers who are not engaging to keep the campaign effective.

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Alisha

7 months ago

I agree, having a multi-step journey allows for more personalized and targeted communication.

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Lai

7 months ago

Option D seems like the way to go. A multi-step journey with a Data Extension/Automation entry source should give NTO the control and flexibility they need to target their disengaged subscribers.

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