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Salesforce Exam Marketing Cloud Consultant Topic 2 Question 106 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 106
Topic #: 2
[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

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Suggested Answer: D

To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5


by Colby at Mar 19, 2025, 02:38 PM

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