Salesforce Exam Marketing Cloud Consultant Topic 18 Question 79 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 79
Topic #: 18

[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.

What should the consultant consider when building dynamic content rules?

ACreate a custom list and add all fields required for personalization.

BStandardize field naming across all sendable data extensions.

CCreate a synchronized data extension to keep all fields required for personalization up-to-date

DBuild rules before uploading the respective content.

Show Suggested Answer

Suggested Answer: C

A consideration that should be made when building dynamic content rules is that rules should be built before uploading the respective content. Dynamic content rules are rules that define what content should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be created before uploading content blocks or images into Content Builder, as they cannot be edited after content is uploaded. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm&type=5

by Jess at Mar 07, 2024, 01:11 AM

Limited Time Offer

25%

Off

Get Premium Marketing Cloud Consultant Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Armanda

6 months ago

True, we should make sure the rules are built before uploading the content to ensure everything runs smoothly.

upvoted 0 times

...

Andrew

6 months ago

I think creating a synchronized data extension to keep all fields up-to-date is also crucial for accurate personalization.

upvoted 0 times

...

Shayne

6 months ago

Option D, for sure. You gotta build those rules first before you start uploading any content. That's just basic common sense, right?

upvoted 0 times

Fabiola

6 months ago

Makes sense, rules should guide the content creation process.

upvoted 0 times

...

Luis

6 months ago

Definitely, it sets the foundation for personalization.

upvoted 0 times

...

Colby

6 months ago

I agree, building rules first is essential.

upvoted 0 times

...

Gerardo

6 months ago

Haha, I bet the consultant is wishing they had a magic wand to make all this work automatically. Sounds like a real headache to set up.

upvoted 0 times

Denise

5 months ago

C) Create a synchronized data extension to keep all fields required for personalization up-to-date

upvoted 0 times

...

Terina

6 months ago

B) Standardize field naming across all sendable data extensions.

upvoted 0 times

...

Rose

6 months ago

A) Create a custom list and add all fields required for personalization.

upvoted 0 times

...

Lera

6 months ago

Yes, that's important for consistency in our dynamic content creation process.

upvoted 0 times

...

Helga

6 months ago

But don't we also need to standardize field naming across all sendable data extensions?

upvoted 0 times

...

Tawna

6 months ago

Agreed, we should create a custom list with all necessary fields for personalization.

upvoted 0 times

...

Renato

7 months ago

I think we need to consider the fields required for personalization before creating dynamic content rules.

upvoted 0 times

...

Gayla

7 months ago

Building rules before uploading content seems like a logical approach to ensure everything flows smoothly.

upvoted 0 times

...

Britt

7 months ago

I think creating a synchronized data extension would be the best option to keep everything up-to-date.

upvoted 0 times

...

Una

7 months ago

I'd go with A. Building a custom list with all the required fields sounds like the simplest solution. Keep it simple, you know?

upvoted 0 times

Milly

6 months ago

Yeah, that makes sense. It's important to have everything you need in one place for personalization.

upvoted 0 times

...

Nan

6 months ago

I agree, keeping it simple is key. A custom list with all the necessary fields is the way to go.

upvoted 0 times

...

Bok

7 months ago

Definitely C. Creating a synchronized data extension is crucial to keep all personalization fields up-to-date. You don't want any stale data messing up your emails.

upvoted 0 times

...