Salesforce Exam Marketing Cloud Consultant Topic 17 Question 47 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 47
Topic #: 17

[All Marketing Cloud Consultant Questions]

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

AUse Automation Studio and Salesforce sends with campaign as an audience.

BUse Automation Studio to prepare personalization data and initiate journey.

CUse Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

DUse send from Salesforce CRM and Salesforce report to prepare personalization data.

Show Suggested Answer

Suggested Answer: B

by Deeanna at May 09, 2022, 08:22 AM

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