Salesforce Exam Marketing Cloud Consultant Topic 16 Question 92 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 92
Topic #: 16

[All Marketing Cloud Consultant Questions]

A marketer wants te capture open-ended feedback fram custamers via SMS and

write it to a data extension.

How could MebileComnect be used to accomplish this?

AUse a vote/survey message template to capture the response.

BUse an outbound message template with embedded AMPscript to capture the response,

CUse a text-response message templabe with embedded AMPscript to capture the response,

DUse an info capture messege template to capture the response.

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Leonard at Aug 28, 2024, 02:26 PM

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Mira

2 months ago

I'm not sure, option C also seems like a viable option with embedded AMPscript for more customization.

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Bettyann

2 months ago

I agree with Matthew, using a vote/survey message template seems like the most straightforward way to capture feedback.

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Yun

2 months ago

This is a classic case of 'the customer is always right.' Option C will let them vent to their heart's content. Though I hope the marketer has a good proofreader on hand!

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Matthew

2 months ago

I think option A sounds like the best choice.

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Laura

2 months ago

I'm not sure why you'd want to use an outbound message template for this. That seems more suited for one-way communication. The text-response template is clearly the way to go here.

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Louvenia

2 months ago

C) Use a text-response message template with embedded AMPscript to capture the response.

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Aleisha

2 months ago

B) Use an outbound message template with embedded AMPscript to capture the response.

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Ria

2 months ago

A) Use a vote/survey message template to capture the response.

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Ciara

3 months ago

Option C seems the most straightforward way to capture open-ended feedback. The text-response template with AMPscript would allow for the flexibility to handle the variable-length responses from customers.

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