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Salesforce Exam Marketing Cloud Consultant Topic 15 Question 88 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 88
Topic #: 15
[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

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Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect


Contribute your Thoughts:

Abel
2 days ago
But option C also seems like a good option, using Salesforce campaign for segmentation.
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Socorro
3 days ago
I disagree, I believe option B is more reliable as it involves importing Salesforce Report directly.
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Abel
7 days ago
I think option A is the best choice because it involves using query activity to segment contacts.
upvoted 0 times
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