Salesforce Exam Marketing Cloud Consultant Topic 13 Question 98 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 98
Topic #: 13

[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.

What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

AJourney Data

BSalesforce Data

CContact Data

DEntry Data

Show Suggested Answer

Suggested Answer: D

To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5

by Francine at Sep 15, 2024, 05:22 PM

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Vicky

27 days ago

This question is a real tent-pole for me. I'm going to have to sleep on it before I can make a decision.

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Margarett

5 days ago

B) Salesforce Data

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Renato

18 days ago

A) Journey Data

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Chery

1 months ago

I'm torn between B) Salesforce Data and D) Entry Data. Guess I'll just flip a tent to decide.

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Walker

3 days ago

C) Contact Data might not be as relevant for this specific scenario.

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Arthur

9 days ago

B) Salesforce Data could also work well to ensure the choices reflect the correct tent.

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Val

21 days ago

A) Journey Data would be the best option to use in Decision Splits for the Journey.

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Lai

2 months ago

C) Contact Data is the way to go. After all, the emails are going to be personalized for each customer, so the contact data is crucial.

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Crista

2 months ago

D) Entry Data seems like the right choice. The Journey is triggered by the customer's tent purchase, so the entry data should have the information needed for the decision splits.

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Raelene

16 days ago

C) Contact Data

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Gracia

23 days ago

B) Salesforce Data

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Roxane

29 days ago

A) Journey Data

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Bettina

2 months ago

That makes sense too. It's important to consider all the options before making a decision.

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Jaleesa

2 months ago

I disagree, I believe the answer is B) Salesforce Data because it will provide more comprehensive information about the customer's purchase history.

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Dean

2 months ago

I think the answer is B) Salesforce Data. The question mentions that NTO imports customer data from their website, so the data is likely stored in Salesforce.

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Terrilyn

2 months ago

I think C) Contact Data could also be a good option to use in the Decision Splits.

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Flo

2 months ago

I agree, B) Salesforce Data seems like the most logical choice.

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Bettina

2 months ago

I think the correct answer is A) Journey Data because it will help personalize the emails based on the specific tent purchased.

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