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Salesforce Exam Marketing Cloud Consultant Topic 13 Question 96 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 96
Topic #: 13
[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

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Suggested Answer: B

To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use Distributed Marketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5


by Glynda at Sep 18, 2024, 06:58 AM

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Kristel
1 months ago
I personally think Distributed Marketing could also be a good choice to ensure a cohesive customer experience across all communications.
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Kenneth
1 months ago
I agree with Emerson, Einstein Content Selection can help maintain consistency while still allowing personalization.
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Markus
2 months ago
Haha, I bet the sales team is sending out some real 'trail blazing' emails. D) Distributed Marketing is the way to go, in my opinion.
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Arthur
2 months ago
I'm leaning towards B) Distributed Sending. It sounds like it could help with the branding and timing aspects of the communications.
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Jose
14 days ago
B) Distributed Sending could definitely help with the timing and branding of the communications.
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Fernanda
16 days ago
D) Distributed Marketing might be the best choice to ensure consistent branding and messaging.
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Aimee
22 days ago
C) Marketing Cloud Connect could be a good option to unify the messaging across platforms.
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Gracie
24 days ago
I think A) Einstein Content Selection could also help with personalization of the messages.
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Stephaine
2 months ago
C) Marketing Cloud Connect seems like the way to go. It can integrate the messaging across different platforms, right?
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Jesus
2 months ago
I think the correct answer is D) Distributed Marketing. It allows for unified messaging and branding while still enabling personalization and campaign timing.
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Viola
1 months ago
I think Distributed Sending could also be a good choice to ensure consistent messaging across all communications.
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Mickie
2 months ago
I agree, Distributed Marketing seems like the best option for unifying messaging and branding.
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Emerson
2 months ago
I think Einstein Content Selection would be a great option to unify messaging and branding.
upvoted 0 times
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