Salesforce Exam Marketing-Cloud-Consultant Topic 11 Question 90 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Consultant exam

Question #: 90
Topic #: 11

[All Salesforce Certified Marketing Cloud Consultant Questions]

A marketer wants te capture open-ended feedback fram custamers via SMS and

write it to a data extension.

How could MebileComnect be used to accomplish this?

AUse a vote/survey message template to capture the response.

BUse an outbound message template with embedded AMPscript to capture the response,

CUse a text-response message templabe with embedded AMPscript to capture the response,

DUse an info capture messege template to capture the response.

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Kimberely at Jul 18, 2024, 01:44 AM

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Cortney

2 days ago

Ah, the age-old question of SMS vs. carrier pigeons for customer feedback. I'm going to have to go with C on this one. Text-response templates and AMPscript just seem like the most logical choice.

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Delfina

5 days ago

LOL, who even uses SMS these days? Isn't this just a ploy to get us to use outdated technology? I'll go with C, but only because it sounds like the least painful option.

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Valentine

9 days ago

Hmm, I'm torn between B and C. Both options use AMPscript, which is key for integrating the feedback into a data extension. But I think C might be a little more user-friendly for the customers.

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Merri

12 days ago

Definitely C. Capturing SMS responses with a custom template is the way to do it. Plus, AMPscript gives you the power to write that feedback directly to a data extension. Easy peasy.

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Kimbery

3 days ago

I agree, using a text-response message template with AMPscript is the best way to capture open-ended feedback via SMS.

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Timothy

25 days ago

I think option C is the way to go. Using a text-response message template with embedded AMPscript would be the most flexible and customizable way to capture open-ended feedback from customers.

upvoted 0 times