Salesforce Exam Marketing Cloud Consultant Topic 11 Question 90 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 90
Topic #: 11

[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

AList model and Groups in Single Send Journeys.

BAttribute group in Contact Builder for segmentation.

CRelational data extensions with primary keys to match subscribers with their data

DData Extension Entry Source in journey Builder with a filter

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Kimberely at Jul 18, 2024, 01:44 AM

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Corazon

4 days ago

I think Northern Trail Outfitters should use Attribute group in Contact Builder for segmentation.

upvoted 0 times

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