Cyber Monday 2024! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions

Salesforce Exam Marketing Cloud Consultant Topic 10 Question 93 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 93
Topic #: 10
[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.

Which solution should the consultant implement?

Show Suggested Answer Hide Answer
Suggested Answer: D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud


Contribute your Thoughts:

Alyce
2 months ago
I hope the correct answer isn't D, 'cause that sounds like a real journey to figure out!
upvoted 0 times
Refugia
1 months ago
C) A Multi-Step Automation with User-Initiated Send Definitions
upvoted 0 times
...
Lindsey
1 months ago
B) User-Initiated Send Definitions with Filtered Data Extensions
upvoted 0 times
...
Diego
2 months ago
A) A File Drop Automation with User-Initiated Send Definitions
upvoted 0 times
...
...
Rikki
2 months ago
Let's be real, this is probably a trick question. I'm going with A, just to keep the exam people on their toes!
upvoted 0 times
Marlon
1 months ago
I agree, let's go with A and see what happens!
upvoted 0 times
...
Levi
2 months ago
I would go with C, just to mix things up a bit.
upvoted 0 times
...
Jesusa
2 months ago
I think A is a good choice, it's always good to keep them guessing.
upvoted 0 times
...
...
Lorean
2 months ago
I think option D) A Multi-Step journey with Data Extension/Automation entry source could also work well for this campaign.
upvoted 0 times
...
Antonio
2 months ago
I agree with Chantay, option C) would allow for better segmentation and targeting of users.
upvoted 0 times
...
Mica
2 months ago
Hmm, I'm torn between B and C. Both options involve User-Initiated Send Definitions, which sounds like a key requirement. I'll have to think this one through a bit more.
upvoted 0 times
Maira
1 months ago
Let's weigh the pros and cons of each option before making a decision.
upvoted 0 times
...
Val
1 months ago
True, User-Initiated Send Definitions are important for this campaign.
upvoted 0 times
...
Frederick
1 months ago
But C might be better with a Multi-Step Automation for more control over the process.
upvoted 0 times
...
Jessenia
2 months ago
I think B is the way to go. Filtered Data Extensions can help target specific users.
upvoted 0 times
...
...
Yuki
3 months ago
D is the way to go. A Multi-Step journey with Data Extension/Automation entry source will give NTO more control over the messaging and subscriber targeting.
upvoted 0 times
Joanna
1 months ago
It's important to remove subscribers who engage after three messages.
upvoted 0 times
...
Kasandra
2 months ago
I agree, a Multi-Step journey will help target subscribers effectively.
upvoted 0 times
...
Adolph
2 months ago
D is the best option for NTO. It gives more control over messaging.
upvoted 0 times
...
...
Aleshia
3 months ago
I disagree, I believe option B) User-Initiated Send Definitions with Filtered Data Extensions is more efficient.
upvoted 0 times
...
Chantay
3 months ago
I think option C) A Multi-Step Automation with User-Initiated Send Definitions would be the best solution.
upvoted 0 times
...
Lorrine
3 months ago
I think the answer is C. A Multi-Step Automation with User-Initiated Send Definitions seems like the best solution to target users who haven't engaged with previous emails.
upvoted 0 times
Yuriko
3 months ago
User 2
upvoted 0 times
...
Lorrie
3 months ago
User 1
upvoted 0 times
...
Jaclyn
3 months ago
Yes, I think a Multi-Step Automation would be the most effective in this scenario.
upvoted 0 times
...
Roselle
3 months ago
I agree, option C seems like the best choice to target those users.
upvoted 0 times
...
...

Save Cancel