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Salesforce Exam Marketing Cloud Consultant Topic 10 Question 100 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 100
Topic #: 10
[All Marketing Cloud Consultant Questions]

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

Show Suggested Answer Hide Answer
Suggested Answer: A

To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5


by Janna at Nov 18, 2024, 11:54 PM

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Dana
10 days ago
I'm voting for B. Info capture templates are like the lazy-boy recliner of message templates.
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Carey
15 days ago
Option A, for sure. AMPscript is the Swiss Army knife of Marketing Cloud!
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Leatha
16 days ago
Hmm, D might be the best fit. A vote/survey template could give you some structured data from the customers.
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Annmarie
16 days ago
I'm not sure, but I think option D could also work if we want to gather feedback through a survey format.
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Olga
18 days ago
I agree with Fidelia, option A with AMPscript seems like the most effective way to capture feedback.
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Lemuel
22 days ago
C would be my choice. Outbound messages with AMPscript can be really flexible for this kind of thing.
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Nancey
25 days ago
I'd go with B. An info capture template seems more straightforward for this use case.
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Helaine
11 days ago
User 1: I think A could work too, with AMPscript to capture the response.
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Yuki
1 months ago
Option A looks like the way to go. Using a text-response template with AMPscript seems like the perfect solution to capture open-ended feedback.
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Breana
12 days ago
User 3: I agree, it seems like the most effective way to capture open-ended feedback.
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Noemi
22 days ago
User 2: Yeah, using a text-response template with AMPscript sounds like the right approach.
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Dorothy
26 days ago
User 1: I think option A is the best choice.
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Fidelia
1 months ago
I think option A is the best choice because it allows for open-ended feedback.
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