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Salesforce Exam Marketing Cloud Consultant Topic 10 Question 100 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 100
Topic #: 10
[All Marketing Cloud Consultant Questions]

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

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Suggested Answer: A

To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5


by Janna at Nov 18, 2024, 11:54 PM

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