Salesforce Exam Marketing Cloud Advanced Cross Channel Topic 6 Question 8 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel exam

Question #: 8
Topic #: 6

[All Marketing Cloud Advanced Cross Channel Questions]

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

ASales cloud entry audience in journey builder

BUse a api to trigger journey directly from ecom site and use email address as subscriber key.

CUse an api to create record in sales cloud directly from the ecom site

DUse synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Show Suggested Answer

Suggested Answer: A, D

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.

D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

by Shaun at Jun 01, 2024, 10:48 PM

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Gladys

7 months ago

This is a classic 'choose the best two' kind of question. I'm going with B and D - the API approach and the synchronized data extension both sound like solid options.

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Bettyann

6 months ago

Yeah, and setting up a synchronized data extension with automation studio to inject contacts every 15 minutes can ensure timely updates.

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Rory

7 months ago

I agree, using the API to trigger the journey directly from the ecom site seems like a good option.

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Coral

8 months ago

C is a bit too roundabout for my liking. Why create the record in Sales Cloud first when you can just trigger the journey directly from the ecommerce site?

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Louvenia

7 months ago

B) Use a api to trigger journey directly from ecom site and use email address as subscriber key.

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Claudio

7 months ago

A) Sales cloud entry audience in journey builder

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Phuong

8 months ago

I like the simplicity of B - using the email address as the subscriber key is a clever way to tie the ecommerce site to the Marketing Cloud journey.

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Mertie

7 months ago

Sales cloud entry audience in journey builder and using email address as subscriber key are both great options.

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Delmy

8 months ago

Definitely, it makes it easier to connect the ecommerce site to the Marketing Cloud journey.

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Marylin

8 months ago

I agree, using the email address as the subscriber key is smart.

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Keva

8 months ago

I agree with Ernie, those options seem most efficient.

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Ernie

8 months ago

I think option A and D are the best choices.

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Catalina

8 months ago

D is an interesting approach using a synchronized data extension, but it feels a bit more complex than the direct API integrations in B and C.

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Cordie

8 months ago

A and B seem like the best options to trigger the journey from the Sales Cloud. The API approach in B is a nice way to directly integrate with the ecommerce site.

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