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Salesforce Exam Marketing Cloud Advanced Cross Channel Topic 5 Question 18 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel exam
Question #: 18
Topic #: 5
[All Marketing Cloud Advanced Cross Channel Questions]

How does Interaction Studio unify anonymous and known identities?

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Suggested Answer: A

Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.


by Dorethea at Oct 20, 2024, 03:49 AM

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Mira
5 hours ago
I'm not sure, but I think B) Interaction Studio monitors identifying information and uses deterministic matching could also be a valid approach.
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Jamie
3 days ago
I agree with Crissy, probabilistic matching makes sense to unify anonymous and known identities.
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Crissy
6 days ago
I think the answer is A) Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity.
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